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Nickelodeon Breaks Records With Twin Premieres of True Jackson, VP Series and iCARLY TV Movie, Reaching 11 Million Total Viewers

November 11, 2008

NEW YORK, Nov. 11 /PRNewswire/ — Nickelodeon is the top destination for kids, tweens and total viewers (P2+) and scored big with the record-breaking, back-to-back premieres of the first-ever iCarly TV movie (“iGo to Japan,” 8-9:30 p.m. [all times ET/PT]) and the series debut of True Jackson, VP (9:30-10 p.m.) on Saturday, Nov 8.

iCarly was broadcast and cable TV’s number-one show for the week (11/3/08-11/9/08) with kids and tweens; and was the week’s number-one cable entertainment program with total viewers (7.6 million P2+). iCarly “iGo to Japan” stands as the highest-rated live-action television movie with K2-11, K6-11 and total viewers in Nickelodeon’s history.

True Jackson, VP bowed with the network’s largest audience ever of kids 6-11, tweens and total viewers for a live-action series debut. For the week, True Jackson, VP was the number-two premiere with kids and tweens on broadcast and cable TV, only behind iCarly “iGo to Japan”.

Cumulatively, the two shows reached 11.0 million total viewers* from 8-10 p.m. and ranked as the week’s top two series on all of TV with kids and tweens. Additionally, each show scored triple-digit increases with all key demos over their respective year-ago time periods.

   iCarly "iGo to Japan" highlights include:   --  iCarly was broadcast and cable TV's number-one show for the week       (11/3/08-11/9/08) with kids and tweens, averaging a 12.2/4.3 million       K2-11, up +239% in rating; a 16.7/3.6 million K6-11, up +288%; and a       14.1/3.1 million T9-14, up +292% over last year's like time period.   --  "iGo to Japan" was the week's number-one entertainment program on       cable with 7.6 million total viewers, up +213% over last year.   --  iCarly "iGo to Japan" is the highest-rated live-action television       movie with K2-11, K6-11 and total viewers in Nickelodeon's history.        With tweens 9-14, it ranks as the second highest rated only behind       Goodbye Zoey (Jan. 4, 8-9 p.m.).  Fourth quarter to-date, iCarly is       the number-one show with kids 6-11 and tweens.   --  More than 500,000 viewers caught iCarly's adventure to Japan on VOD       platforms (Rentrak: 10/27/08- 11/9/08).   --  Since promotion began for the primetime special (Oct. 23), the iCarly       companion website, http://www.icarly.com/ increased +18% in unique       visitors, and the "iGo to Japan" dedicated mini-site,       http://www.nick.com/ijapan received 639,000 visits.  The "iGo to       Japan" sneak peak on TurboNick received more than 1.6 million streams       (11/3/08-11/9/08) (Source: Omniture SiteCatalyst V. 13.5).      True Jackson, VP premiere highlights include:   --  The critically acclaimed True Jackson, VP delivered Nick's biggest       audience ever for a live-action premiere with kids 6-11, tweens 9-14       and total viewers, averaging a 9.5/2.0 million K6-11, up +111%; a       9.1/2.0 million with T9-14, up +139%; and drawing 4.8 million total       viewers, up +119% versus last year's like time period.   --  True Jackson, VP was the number-two-ranked premiere with kids and       tweens on broadcast and cable TV, only behind iCarly "iGo to Japan".   --  True Jackson, VP earned a 7.1/2.5 million K2-11, up +122% over last       year.   --  The True Jackson, VP premiere episode on the Zune Marketplace was the       most downloaded TV episode on the service during its window (Nov.       4-Nov. 10).   --  A special True Jackson, VP dedicated mini-site drew more than 370,000       visitors since its October launch and since Sept. 1, True Jackson       video content on TurboNick-Nickelodeon's broadband video       service-generated 8.5 million streams.     

“iGo to Japan,” the first-ever TV movie inspired by convergent mega-hit series iCarly, follows iWeb Award-nominees Carly (Miranda Cosgrove), Sam (Jennette McCurdy) and Freddie (Nathan Kress) on a laugh-packed, mud-soaked adventure overseas. The teen travelers must parachute from a possum-filled cargo plane, outwit conniving rivals, jump the language barrier and race the clock to compete for the ultimate Internet prize: Best Comedy Web Show in the world!

iCarly has been a top-five show with tweens since its September 2007 launch. Year-to-date, the series has consistently ranked among the top five live-action shows on cable TV with Kids 6-11 (delivering an average of 1.7 million K6-11) and tweens 9-14 (delivering an average of 1.6 million T9-14). Since debuting internationally in March 2008, iCarly has also become a global hit and is among the top ten shows in the UK, Australia, Germany, Singapore, Brazil, Mexico and Columbia.

True Jackson, VP-which will air regularly on Saturdays at 8:30 p.m. (ET/PT) -centers on 15-year-old True Jackson (Keke Palmer) who is tapped to head the youth division of Mad Style, a major fashion label. True soon learns that navigating the grown-up corporate world has both highs and lows-like high school, but with cool perks. An accomplished singer, Palmer also co-wrote and sings the series’ theme song. Andy Gordon (NewsRadio, Just Shoot Me!, Mad About You) is Creator and Executive Producer of the series.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. .

Source: Nielsen Media Research Npower, 11/8/08, Nick 8-10 p.m.

Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,+1-212-846-7491, or Jennifer Musselman, +1-310-752-8205, all of Nickelodeon

Web Site: http://www.nick.com/ijapan




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