November 12, 2008
Diverse Media Group (DVME) Inks International Expanded Second Season Deal for Hit Reality Series HOMETEAM
Diverse Media Group's (Pink Sheets: DVME) reality series Hometeam has been renewed for a second full season on The Home Channel, South Africa's leading home and lifestyle television network. The renewal is part of the strategic global relaunch of Diverse Media Group's popular Hometeam franchise (http://www.youtube.com/watch?v=MsIoTvr02-w).
Hometeam airs on The Home Channel's schedule alongside such leading worldwide television series as All Year Round with Katie Brown, Martha Stewart Living, Holmes on Homes and Living with Ed. According to Elana Closenberg, head of programming for The Home Channel, "Hometeam was renewed because our audience really enjoyed the series and based on its first season's performance, we wanted to double our previous order."
Hometeam aired for three seasons on U.S. television, appearing on ABC, CBS, NBC and Fox stations and WGN Superstation collectively representing a strong 94 percent of the country. Episodes were produced all across the U.S. with solid sponsorship from such national advertisers as Frito-Lay and Levitz. The series offers a novel reality show concept: each week, a deserving individual, couple or family is surprised with their very own first home. Not only does Hometeam provide a percentage of the home's down payment, all closing costs and first year's mortgage payments, it brings together a team of design experts and the winner's family and friends to renovate the property and furnish it. The personal narratives of the winners and the renovation and design advice from the show's professionals blend for a rich hour of programming. The series is hosted by Troy McClain, a top contender on the debut season of Donald Trump's The Apprentice. To view full episodes of this Diverse Media Group owned series, visit: http://www.veoh.com/channels/HomeTeamTV.
Hometeam was recently presented at the worldwide television industry's biggest trade show, MIPCOM, in Cannes, France. Its upcoming international sales will be a cornerstone of Diverse Media Group's active relaunch strategy of the property. Additionally, Diverse Media Group is exploring a U.S. network partnership to produce new episodes and extend the brand in digital media.
"When we acquired Hometeam as part of our initial expansion strategy in 2007, it was a logical decision because the series had demonstrated success on television and its brand offered enormous multimedia and partnership potential with the appropriate commitment," said Chris Nassif, Chairman, Diverse Media Group. "With the challenges of home ownership today and the public's interest in reasonable, viable solutions, the 'Hometeam' concept is more relevant than ever."
About Diverse Media Group
Diverse Media Group, Inc. (Trading Symbol: DVME) (http://www.diversemediagroupinc.com) is an entertainment company that aggregates expertise across all aspects of the media industry. At its core is the prestigious Diverse Talent Group, recently named by the Los Angeles Business Journal as one of the 10 biggest Hollywood talent agencies for the third year in a row. The agency offers talent and literary representation in commercials, episodic television, cable programming and motion pictures. Diverse Media Group is designed to nimbly create programming, foster distribution and represent talented individuals to fuel a new digital age of content generation. The parent company also includes subsidiary, Talent Quest America, Inc., which identifies new and rising talent representing the future of the Hollywood entertainment community.
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