Strategy Analytics: Consumers Want Quality Cameras on Mobile Phones
Posted on: Wednesday, 12 November 2008, 15:00 CST
The Strategy Analytics Wireless Device Lab service research, "The Camera is Still King: Consumers Willing to Pay for a Quality Camera on Their Mobile Device," shows that a quality camera is the primary mobile phone add-on for which consumers in the U.S. and Western Europe would be willing to pay--and willing to pay the most--compared to other mobile device features.
These findings are based on a survey of over 2800 wireless device owners in the US and Western Europe. The survey showed that mobile consumers are also willing to pay for a video camera, music player and removable memory cards.
"Strategy Analytics research shows that over 60% of all respondents would be willing to pay extra for a quality camera on their mobile device," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "This desire for imaging features prevails across all age ranges in both regions."
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Cameras, video cameras and music players are quickly becoming table stakes when consumers shop for mobile devices. They also requested additional memory in order to store this media."
About Strategy Analytics
Strategy Analytics, Inc. offers high frequency market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered in Boston, MA, with offices on five continents, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com
Source: Business Wire
Related Articles
- BizVision Proves People Will Pay for Quality Online Video
- Mobile Internet Devices Will Be Targeted to a Variety of Consumer Segments, Says ABI Research
- A Permanent Moratorium on Internet Taxes Will Benefit Consumers and Increase Broadband Access
- AirLink Mobile Partners With Brightstar to Support Launch of MVNO Wireless Service in U.S.
- WestFarm Foods Will Pay State Fine: Lynden Plant Says Violations Occurred During an Upgrade
- Verizon to Pay Double Penalty: For Not Creating 160 Jobs Two Years in a Row, the Company Will Pay $560,000.
- Canadians Will Pay Heavily for Supreme Court Health Decision, Conference Told
- Ensign Telecom Bill Will Promote Consumer Choice, Recognize Vast Changes in Marketplace
- Esmertec Presents at 3GSM Cannes a Complete Portfolio of Embedded Software Products for Mobile Phones and Embedded Devices
- Cable TV Will Cost More in 2005 ; Comcast is Raising Monthly Price of Its Basic Service an Average of $2.24. Cable Television Customers Will Pay Nearly $39 a Month for the Most Common Channel Lineup Starting in January.
 |
 |
User Comments (0)
RSS Feeds