Charlotte Russe Forms Exclusive Partnership With Gossip Girl Stylist Eric Daman
Charlotte Russe Holding, Inc. (Nasdaq: CHIC) today announced an exclusive marketing partnership with renowned stylist Eric Daman and named Susie Castillo, one of television’s most recognizable faces and a former Miss USA, as brand ambassador.
As part of the agreement, Daman, who prior to establishing his success as fashion director for the hit TV series Gossip Girl assisted in the styling efforts on Sex and the City, will provide Charlotte with insights into the latest trends and styles, advise on creative direction and assist with product design and merchandise development.
Susie Castillo, an actress, accomplished author, former vee-jay on MTV’s Total Request Live, and only the third Latina to serve as Miss USA, will become the Company’s new celebrity spokesperson. As the first brand ambassador for Charlotte, Castillo will be the face of the Company, serving as spokesperson, appearing in marketing and advertising campaigns and playing a key role at promotional events.
Commenting on these announcements, Jennifer Salopek, Chairman of Charlotte Russe, said, “Eric and Susie have their fingers on the pulse of today’s leading fashion trends and will immediately elevate the visibility and credibility of the Charlotte brand. Eric is one of the country’s most recognized stylists, having created the looks on critically acclaimed television hits Gossip Girl and Sex and the City that young women everywhere emulate. Susie exudes the confidence, fashion focus and aspirations of our customer — she personifies the Charlotte brand. Bringing Eric and Susie onboard is a sign of what’s to come from Charlotte, as we sharpen our identification with fashion-conscious young women and become an even bigger part of their lives.”
“I am thrilled to be joining Charlotte during such an evolutionary time within the Company,” said Eric Daman. “Charlotte speaks to the fashion-conscious set looking for good values and I look forward to working with the team to further promote great style and trends for the chic young woman.”
“I’m excited and honored to be the new face of such a fun, fashion-forward label that continues to make great clothing and accessories,” said Susie Castillo. “Charlotte also understands that in addition to great style, most young women look for affordability without sacrificing quality. The line really does embody those ideals.”
Both agreements are effective through December 2009. ACI Licensing and Endeavor Talent Agency represented Eric Daman, and ACI Licensing represented Susie Castillo in these arrangements.
Eric Daman’s interest in fashion began while he was studying at the Sorbonne in Paris and working as a buyer at Magic Circle, a high-end Parisian boutique. In 1993, he was chosen to work alongside Kate Moss in a Calvin Klein campaign advertisement. After moving to New York full-time to model, Daman began to explore fashion styling, eventually landing editorial shoots for The Face, Visionnaire, Spin and Rolling Stone. He is best known for his work on the set of Sex and the City, assisting famed New York stylist Patricia Fields, and won an Emmy Award for their work on the show. Daman currently resides in New York City and is the costume stylist for the new hit TV series Gossip Girl.
In 2003, Susie Castillo became the third Latina ever to become Miss USA, prompting People en Espanol to name her one of the “25 Most Beautiful People” and launching her career in entertainment. With a strong presence and personality, Castillo quickly emerged as one of television’s most recognizable faces. She was named to Maxim’s Hot 100 list in 2008. In the summer of 2008, Castillo’s first book was published, “Confidence is Queen: The Four Keys to Ultimate Beauty through Positive Thinking.” In the book, which is aimed to inspire confidence in young girls, she uses her honesty, sincerity and sense of humor while sharing her secrets to achieving goals and living out one’s dreams.
Castillo will appear this winter on Tyler Perry’s popular sitcom “House of Payne.” She recently completed the role of “Linda” in the indie film “The Heartbreaker,” set for release in early 2009. The promising actress made her feature film debut in Disney’s live-action comedy, “Underdog,” playing the role of News Reporter “Diana Flores.” She has also guest-starred on several TV shows, including “My Wife and Kids” and UPN’s “Half and Half.” Until departing to pursue a full-time career in acting, Castillo could be seen daily as host of MTV’s “TRL” (Total Request Live). Castillo has also been called upon to host a number of MTV specials, including “TRL’s New Year’s Eve,”"The VMAs on Overdrive,”"The Hills After Show,” and numerous MTV Real World Reunion specials.
Castillo’s has also appeared in the ABC Family hit she hosted, “America’s Prom Queen,” The 2007 World Series of Video Games (CBS), the live telecast of the 2005 Miss Teen USA Pageant (NBC) and “The I Do Diaries: Instant Wedding” (Lifetime). She’s shared the stage with Regis Philbin, co-hosting “Live! With Regis and Kelly.”
Born in Methuen, Massachusetts, Castillo is of Puerto Rican and Dominican descent and speaks Spanish fluently. She currently resides in Los Angeles with her husband Matt, where she spends much of her spare time supporting her favorite charities and organizations. She is a member of the American Red Cross’ celebrity cabinet and is a supporter of the Hispanic Heritage Foundation, a non-profit organization that helps cultivate young Latino leaders.
About Charlotte Russe
Charlotte Russe Holding, Inc. is a mall-based specialty retailer of fashionable, value-priced apparel and accessories targeting young women in their teens and twenties. As of September 27, 2008, the Company operated 487 stores in 45 states and Puerto Rico. For more information about the Company, please visit http://www.charlotterusse.com.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Except for the historical information contained herein, this press release contains forward-looking statements. Such statements include, but are not limited to, statements regarding our business and promotional strategies. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or from any results expressed or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the risks that the Company will not achieve anticipated financial results or comparable store sales increases, the Company will not be able to execute its new strategic plan as intended, the Company will not open new Charlotte Russe stores or remodel existing stores in the numbers or on the schedule anticipated, general and regional economic conditions, industry trends, consumer demands and preferences, competition from other retailers and uncertainties generally associated with women’s apparel and accessory retailing. A complete description of these factors, as well as others that could affect the Company’s business, is set forth in the Company’s annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission.