November 13, 2008

The Whatnots(TM) Take Manhattan!

NEW YORK, Nov. 13 /PRNewswire/ -- The Muppets Studio announced the opening of The Muppet Whatnot Workshop at FAO Schwarz in New York City. What's a Whatnot, you ask? Whatever you want it to be! The Whatnots are the extras of the Muppet world, the background creatures, monsters and other assorted weirdoes who add extra mayhem and madness to every Muppet production.

The Muppets Studio has teamed up with FAO Schwarz to create The Muppet Whatnot Workshop at their 5th Avenue flagship store. For the first time ever, guests can personally design their own Whatnot puppet, choosing from a wide assortment of Muppet-y features and outfits. Their Whatnot can look like a friend...or even like their favorite celebrity. The Muppets Studio and FAO Schwarz are thrilled to offer this unique creative experience.

"After working in the background of every Muppet production, it's great to see the Whatnots finally land a starring role," says Kermit the Frog. "Whatnots helped make the Muppets what we are today. So, it's fitting that from now on, you can make these Whatnots whatever you want them to be....Just make sure they don't get between Miss Piggy and the camera."

For those unable to make it to FAO Schwarz NYC, the Whatnots are also available through the catalogue at Once your design is submitted online, your Whatnot will be built just for you, and shipped directly to you. Your Whatnot will arrive with a puppeteering hand rod and a clear, vinyl backpack so you can take your Whatnot with you wherever you go.

The Whatnots will be on the top of everyone's holiday wish list this year. The Muppets cross all generational lines and building your very own Whatnot is the perfect activity for kids of all ages!

About The Muppets Studio

The Muppets Studio, LLC (TMS) is a subsidiary of the Walt Disney Company . TMS's mission is to ensure that this beloved, world-class brand franchise entertains audiences of all ages by leveraging Disney's best creative resources and worldwide distribution platforms. TMS plans to develop new content in all arenas, including television, feature films, internet, music and theme parks, and to enhance the Muppets global licensing and distribution presence.

About FAO Schwarz

Since 1862, FAO Schwarz has enchanted and inspired generations of families with its unparalleled selection of unique toys, unmatched customer service, and dedication to offering quality products. FAO Schwarz offers wonderful toys that help children develop their imagination, gain rich play-based experiences and physical well-being through good play. The iconic flagship store in Manhattan attracts nearly four million visitors annually and the Las Vegas shop at The Forum Shops at Caesar's Palace, open since 1997, continues to be a destination for locals and travelers alike. In 2008 FAO Schwarz partnered with Macy's to open nearly 700 shops inside select Macy's across the country by 2010. One of the best-known brands in the United States, FAO Schwarz is a trusted name for quality toys to families everywhere.

The Muppets Studio

CONTACT: Shawn Purdy, +1-212-582-1111, or [email protected] orMandi Warren, +1-212-582-1111, [email protected], both of PMK/HBH