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Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending November 9, 2008

November 13, 2008

LOS ANGELES, Nov. 13 /PRNewswire-FirstCall/ — Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation , today announced the Top 10 DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company’s proprietary tracking services, the top ten selling DVDs and the top ten most rented motion pictures, per data collected for the week ending November 9, 2008 include:

       Rentrak Top 10 Selling DVDs*   RANK    TITLE                                 STUDIO      WEEKS IN RELEASE   1    Get Smart                                  WAR            1   2    Tinker Bell                                DIS            2   3    Shrek the Halls                            PAR            1   4    Journey to the Center of the Earth         NLH            2   5    The Incredible Hulk                        UNI            3   6    Indiana Jones and the Kingdom of         the Crystal Skull                         PAR            4   7    Iron Man                                   PAR            6   8    Sleeping Beauty (50th Anniversary         Platinum Edition)                         DIS            5   9    Barbie in a Christmas Carol                UNI            1   10   Madagascar                                 DMW          156    *Week ended November 8, 2008          Rentrak Top 10 Renting DVDs   RANK   TITLE                                  STUDIO   WEEKS IN RELEASE   1    Get Smart                                  WAR            1   2    Journey To The Center Of The Earth         NLH            2   3    The Incredible Hulk                        UNI            3   4    Kung Fu Panda                              DMW            1   5    The Strangers                              UNI            3   6    The Happening                              FOX            5   7    Indiana Jones And The Kingdom Of         The Crystal Skull                         PAR            4   8    Iron Man                                   PAR            6   9    You Don't Mess With The Zohan              SNY            5   10   Forgetting Sarah Marshall                  UNI            6      About Retail Essentials(R)  

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials(R)

Home Video Essentials is Rentrak’s exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world’s largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company’s Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate website at http://www.rentrak.com/.

    Contacts: Sallie Olmsted/Amanda Bartz              Rentrak Corporation              310-854-8124/8151  

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,+1-310-854-8151, both of Rentrak Corporation

Web site: http://www.rentrak.com/




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