November 14, 2008
Cadbury Engages Horizon Media, Cossette Communication to Handle Media Account
Cadbury Adams USA has engaged Horizon Media and Cossette Communication to manage media planning and buying duties for the US and Canada markets respectively, reported Adweek.
Lesya Lysyj, executive vice president of marketing for Cadbury, said: "Horizon Media and Cossette Media came out on top thanks to their complementary capabilities that we believe to be critical to win in the US and Canada. The agencies bring to our business a creative approach to media and a willingness to push the boundaries of communication that will allow Cadbury to be heard loud and clear in the categories in which we play."Cathy Collier, senior vice president and media director at Cossette, said: "We are extremely excited to apply our creative media strategies to Cadbury's prestigious portfolio of Canadian brands and to work seamlessly with our US partner, Horizon Media."