November 22, 2008

Twice the Tyra coming soon on The CW

The Tyra Banks Show and its model host are moving to The CW, giving Banks two shows on the U.S. TV network, industry officials say.

Warner Bros. Domestic TV Distribution President Ken Werner said Banks will move from daytime syndication to The CW's afternoon block in September 2009, joining Banks's other TV project, America's Next Top Model, on the network, The Hollywood Reporter said Friday.

We think moving 'Tyra' to network affiliates who have enjoyed such tremendous success with 'Top Model' creates a great opportunity for the network to broaden its appeal in early fringe as well as (advantage our show, Werner said.

CW Chief Operating Officer John Maatta agreed, telling the Reporter Banks will help his network enhance its stature as a network that appeals to women.

The addition of 'The Tyra Banks Show' to the CW's Monday through Friday afternoon block further unifies our brand as a destination for women and serves as the ideal companion to bridge daytime and prime time for our network and affiliated stations, Maatta said.