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Entertainment Fusion Group Continues to Sign New Clients Despite Current State of Economy

Posted on: Monday, 1 December 2008, 04:00 CST

LOS ANGELES, Dec. 1 /PRNewswire/ -- Entertainment Fusion Group (EFG) announced today that it has signed LA's Apple Lounge, Zaya Rum, and Fake Bake self-tanning products. Nestled in West Hollywood, Apple Lounge is located beneath Apple Restaurant. This exclusive lounge and restaurant will subtly evoke a sense of being in "The Big Apple." The color palette of black, red, and white is complemented by the all white uniforms designed by Nicky Hilton.

In addition, EFG has also signed Zaya Rum, a 12 year old Gran Reserva Rum that is being hailed as the world's finest sipping rum and is the newest luxury rum on the market. To sustain the high quality reserve rum, it is distilled five times and is handcrafted by a Master Blender and bottled in Trinidad.

Also adding to the new EFG roster, Fake Bake has scientifically created an organically based self-tanning product to create the most natural looking tan without the harmful effects of UV rays. Clinically proven to be the longest-lasting self-tanner on the market, the brand also utilizes a unique recipe of ingredients that include no parabens, DHA and Erythulose. The brand boasts streak-free application and is personalized to various skin tones. Products include Mobile Spray Tan capabilities, Self-Tan with Anti-Cellulite, Gold Self-Tan with Anti-Oxidants, Face Self-Tan with Anti-Aging, beauty products and more.

"We are pleased to sign these clients in the present state of our economy," says Peter Philipp Wingsoe, managing director of EFG. "As brands are cutting their advertising budgets, we have been able to convey the importance of having a PR/marketing agency. We've fully maintained our existing client roster and have expanded simultaneously."

EFG, a full service communications and marketing agency with headquarters in Los Angeles and New York City, has the proven ability to craft and deliver successful campaigns to build brands in the lifestyle, fashion, beauty, hospitality, film, television, music and overall entertainment industries, as well as core competencies in special events and celebrity relations.

For further information please visit www.efgpr.com.

SOURCE Entertainment Fusion Group

Source: PR Newswire

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