Evite Launches Partnership With Real Simple
leading online invitation and social event planning service on the Web, today
announced the launch of a partnership with leading lifestyle brand, Real
Simple. The two brands have collaborated to create an exclusive collection of
online invitations featuring the signature photography of Real Simple. The
collection is now showcased on both companies’ websites –
http://www.evite.com and http://www.realsimple.com/evite.
(Logo: http://www.newscom.com/cgi-bin/prnh/20081028/LATU100LOGO)
The partnership introduces yet another dimension to Evite’s extensive
offering of invitation designs. “We are excited to expand our invitation
designs with the distinctive photography of Real Simple,” said Lariayn Payne,
Vice President of Marketing for Evite. “Real Simple is an exceptional brand,
known for its aspirational yet accessible lifestyle solutions, and this
partnership is a great fit for Evite.”
Just in time for the holiday season, the collection launched with
twenty-five invitation designs featuring photography themed to a variety of
occasions, including timely designs for Holiday and
In addition to the seasonal themes, the assortment also includes designs for
everyday celebrations, including birthdays, cocktail parties, dinner parties,
baby showers and more.
“We are thrilled to partner with Evite to integrate our signature Real
Simple photography with Evite’s leading invitation technology,” said
Singer
invitations are a unique opportunity not only to extend the Real Simple brand
to Evite users but also to offer a smart, new service to our consumers.”
Like all Evite invitations, the Real Simple invitations are free and easy
to use. The invitations are featured on Evite.com in a branded “Real Simple”
gallery
(http://www.evite.com/app/invitations/gallery/templates.do?theme=real_simple),
on RealSimple.com in the Celebrations section of the site
(http://www.realsimple.com/realsimple/gallery/0,21863,1857691-1,00.html), and
also debuted in the December issue of Real Simple magazine (on newsstands
now). The service will include Real Simple-branded party planning tips to help
make hosting an event even easier for consumers.
Stay tuned — Evite and Real Simple will continue to build out the
collection with more invitations over the next several months.
Real Simple Evite Invitation Examples (images below are linked)
Gilded Ornaments
http://tinyurl.com/6hfoaj
Wrapping Party
http://tinyurl.com/59x382
Dinner Party
http://tinyurl.com/626gzb
About Evite
With over 20 million registered users, Evite (http://www.evite.com) is the
leading online invitation and social event planning service on the Web. Evite
helps hosts get their parties started with hundreds of stylish invitation
designs that are free and easy to use. Evite facilitates more than 6 million
parties, get-togethers and gatherings every year, for which over 210 million,
forest-friendly Evite invitations are sent — that’s over 24,000 invitations
every hour! In addition to invitations, Evite also offers a wealth of
creative party ideas, planning checklists and other tools, which save hosts
both time and money. Launched in 1998, Evite is headquartered in
and is a wholly-owned, operating business of IAC (Nasdaq: IACI).
About Real Simple
Real Simple launched in
industry’s biggest success stories. The magazine has struck a chord with busy
women looking to make life easier, currently reaching 7.7 million readers per
month.
Real Simple has expanded its brand promise, “life made easier,” to other
platforms, including: a weekly television series, REAL SIMPLE. REAL LIFE. on
TLC; a robust digital presence at http://www.realsimple.com; books; products
sold at Target and syndicated newspaper column.
Real Simple is part of Time Inc., one of the largest content companies in
the world and the largest publisher in the U.S. Time Inc. is a Time Warner
company.
SOURCE Evite