Tastykake(R) & Peter Nero and The Philly Pops(R) Hit the Perfect Note this Holiday Season

PHILADELPHIA, Dec. 1 /PRNewswire-FirstCall/ — Tasty Baking Company today
announced its continued holiday sponsorship of two-time Grammy(R)
Award-winning pianist/conductor Peter Nero, and The Philly Pops. In its second
year, this partnership continues to foster a collaborative relationship
focused upon creating uniquely Philadelphia holiday festivities and
traditions. In 2007, Tastykake’s sponsorship of Peter Nero and The Philly
Pops centered on the “Search for the 2nd Verse” contest, which successfully
sought a catchy line to follow the beloved and well-known “Nobody bakes a cake
as tasty as a Tastykake!” As the 2008 holiday season arrives, Tastykake and

Peter Nero and The Philly Pops kick-off the Holiday POPS! Concert Series with
the launch of The Holiday POPS! Collection on Tastykake.com.

Beyond sponsoring the Holiday POPS! Concert Series throughout December,
Tastykake is concurrently offering a distinctive Holiday Collection featuring

Peter Nero and The Philly Pops available exclusively on Tastykake.com. For
the music lover on your list, this special gift package features the Holiday
POPS! CD from Peter Nero and The Philly Pops as well as Tastykake’s most
iconic products, including Peanut Butter Kandy Kakes, Butterscotch Krimpets
and Chocolate Juniors.

“We are delighted to again sponsor Peter Nero and The Philly Pops and
thrilled to offer our consumers an opportunity to share Tastykake products and
the Holiday POPS! with friends and family across the country,” said Jon
Silvon, Director of Marketing for Tasty Baking Company.

Performances of Holiday POPS! take place December 5th at 8pm, December
6th, 18th, 19th & 20th at 2pm, December 7th & 17th at 7pm, December 12th &
13th at 3pm, and December 14th at 7:30pm. Peter Nero and The Philly Pops will
be joined on stage by special guests the von Trapp Children, organist Peter
Conte, the 150-member POPS Festival Chorus, and the African Episcopal Church
of St. Thomas Gospel Choir.

To learn more about Tasty Baking Company and to view Tastykake’s Holiday
Collection featuring Peter Nero and The Philly Pops, please visit
http://www.tastykake.com. For ticket information regarding upcoming
performances by the Holiday POPS!, please visit http://www.phillypops.org.

ABOUT TASTY BAKING COMPANY

Tasty Baking Company (Nasdaq: TSTY), founded in 1914 and headquartered in
Philadelphia, Pennsylvania, is one of the country’s leading bakers of snack
cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia
and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products
under the Tastykake brand name. For more information on Tasty Baking Company,
visit http://www.tastykake.com. In addition, consumers can send Tastykake
products throughout the United States from the Company’s website or by calling
1-800-33-TASTY.

ABOUT PETER NERO AND THE PHILLY POPS

Peter Nero and The Philly Pops was founded in 1979 under conductor,
composer, and master pianist Peter Nero. One of America’s premier pops
orchestras, the POPS perform styles ranging from great classics to jazz
improvisation, big band to Broadway hits, ragtime to rock ‘n’ roll. In 2008

Peter Nero and The Philly Pops present ten Holiday Pops! performances between
December 5 and December 20. For more information, please visit
http://www.phillypops.org.

SOURCE Tasty Baking Company