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Brendan Light of BuzzBack Market Research to Host Product Naming Internet Webinar on Dec. 4th

Posted on: Monday, 1 December 2008, 13:12 CST

NEW YORK, Dec. 1 /PRNewswire/ -- Brendan Light, Senior Vice President of Research & Product Development at BuzzBack Market Research, will host a live Webinar:

New Online Research Approaches to Product Naming in the Ideation Process, to be held Thursday, Dec. 4, from 2-3PM EST. Participation in the webinar is free.

Product naming and branding can be a particularly challenging part of the new product development process and there are different research needs depending on what stage you are at in the process, e.g., ideation, evaluation or selection. In this webinar, Light will use case study examples and explore three innovative online techniques that address the different challenges in each of these stages.

• IDQ, an online interactive ideation process in which consumers create and evaluate names in real time in response to a product concept. Light will demonstrate how BuzzBack can generate and sort hundreds of names in a very short period of time.
• eCollage, a highly engaging online quantitative exercise in which respondents create an online collage that communicates what a name means to them and the imagery and associations it evokes. This enables BuzzBack to go beyond a name's obvious descriptive and feature-focused characteristics to its underlying emotions and associations.
• Configurator, a unique building platform for gaining quantitative understanding of naming options in context. Using this technique, names are presented in an online interactive exercise where respondents select the preferred name, icon, color and other packaging elements. Respondents decide which are most appealing and meaningful to them when imagining the products on shelf and then provide insight into why they prefer those elements.

Reservations for the Webinar can be made at:

https://www1.gotomeeting.com/register/694919174

Please select code "MWS0016Buzz" when you register

Brendan Light leads research development and best-practices for BuzzBack. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack's research offerings, he pioneered BuzzBack's award-winning and patent-pending eCollage and Verbatim Viewer and leads the future development and research strategy for BuzzBack. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. Brendan has over 15 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.

About BuzzBack Market Research:

Since April 2000, BuzzBack Market Research headquartered in New York, NY and now with offices in London, UK, has pioneered new tools and technologies that provide fast, meaningful and actionable market research insights. The company has developed more efficient and engaging online interviewing and reporting techniques. In 2007 BuzzBack was recognized by the MRS/ASC as the winner of the Technology Effectiveness Award.

For more information plus online demonstrations of BuzzBack's tools, visit www.buzzback.com

SOURCE BuzzBack Market Research

Source: PR Newswire

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