Quantcast
Last updated on February 13, 2012 at 17:08 EST

WABC-TV, Channel 7, is the #1 Station in New York and the Nation in the November 2008 Nielsen Sweep

December 1, 2008

‘EYEWITNESS NEWS’ CONTINUES TO WIN EVERY LOCAL NEWS RACE (5AM, 6AM, 12PM, 5PM, 6PM AND 11PM) BY A COMFORTABLE MARGIN.

NEW YORK, Dec. 1 /PRNewswire/ — WABC-TV is New York’s most watched broadcast station in both Households and Adults 25-54 in Nielsen’s November 2008 sweep. With a 4.4 rating/10 share in DMA Households, Monday-Sunday Sign-On to Sign-Off, WABC-TV has a 33% lead over its nearest competitor. With each rating point representing 74,338 Tri-State area TV households, Channel 7 attracts a larger audience than any other television station in the country.

WABC-TV leads the market in news broadcasts throughout the day, beginning with the early morning news race. At 5am, WABC-TV’s “Eyewitness News This Morning” with Lori Stokes, Ken Rosato and Bill Evans boasts a DMA Household rating that is 78% higher than that of any competitor. At 6am, WABC-TV tops its closest competitor (WNBC-TV) by 20% in DMA Households.

Eyewitness News This Morning” is equally dominant among Adults 25-54. At 5am, WABC-TV delivers double the rating of any competitor in this demographic, and its 6am rating is 50% greater than that of its closest competitor (WNBC-TV).

At Noon, “Eyewitness News” with Lori Stokes, Ken Rosato and Bill Evans is more than double its competition on WCBS-TV in DMA Households, and draws more than twice as many Women 25-54 viewers.

WABC-TV’s “Eyewitness News at 5pm” with Diana Williams, Sade Baderinwa and Lee Goldberg outdelivers 2nd-place WCBS-TV by 59% in DMA Households and 118% among Adults 25-54. WABC-TV’s rating among Adults 25-54 is higher than the combined deliveries of WCBS-TV’s “CBS2 News at 5,” WNYW-TV’s “Fox News at 5″ and WNBC-TV’s “Newschannel 4 at 5.” This sweep marks the 54th consecutive ratings period that WABC-TV has finished an outright #1 in DMA Households among local M-F 5pm newscasts.

Eyewitness News” continues its domination of the competition with the Mon-Fri “Eyewitness News at 6pm” with Bill Ritter, Liz Cho, Lee Goldberg and Scott Clark. WABC-TV’s Household rating is 78% higher than that of its closest competitor, WCBS-TV’s “CBS2 News at 6pm.” Among Adults 25-54, WABC-TV’s delivery is more than the combined deliveries of WCBS-TV’s “CBS2 News at 5,” WNYW-TV’s “Fox News at 5″ and WNBC-TV’s “Newschannel 4 at 5.” This sweep marks the 59th consecutive ratings survey period that WABC-TV has finished an outright #1 in DMA Households among local M-F 6pm newscasts.

The Mon-Fri “Eyewitness News at 11pm” featuring Bill Ritter, Liz Cho, Lee Goldberg and Scott Clark completes the total weekday victory for WABC-TV’s “Eyewitness News” franchise. WABC-TV wins the 11pm Late News race in DMA Households, topping 2nd-place WCBS-TV by 40%. With a 3.6 rating among Adults 25-54, WABC-TV ranks #1 with an 89% advantage over both WCBS-TV and WNBC-TV at 11pm.

Source: NY Nielsen LPM Live Only Overnights 10/30/08-11/26/08.

On weekend mornings, “Eyewitness News” with Michelle Charlesworth, Phil Lipof and Jeff Smith delivers the key Adult 25-54 demographic better than any of its competitors. On Saturday and Sunday mornings, WABC-TV’s newscasts collectively average a 1.0 rating in this demographic, which is 20% better than 2nd-place WCBS-TV.

At 11pm on Sunday nights, “Eyewitness News at 11pm,” featuring Joe Torres, Sandra Bookman, Heidi Jones and Marvell Scott, maintains the dominance that WABC-TV’s “Eyewitness News” demonstrates during the week. WABC-TV outdelivers 2nd-place WNBC-TV’s “Newschannel 4 at 11″ by 52% in DMA Households and by 58% among Adults 25-54.

On Mon-Fri 6:30-7pm, “ABC’s World News Tonight” with Charles Gibson holds a commanding lead over its network news competitors, with a DMA Household rating that is higher than the combined deliveries of WNBC-TV’s “NBC Nightly News” and WCBS-TV’s “CBS Evening News.”

In Primetime, WABC-TV is #1 with 5 of the top 10 regularly scheduled programs in Households. WABC-TV also boasts 5 of the top 10 regularly scheduled Primetime shows among Adults 25-54, and 7 of the top 10 among Women 25-54. WABC-TV’s overall Primetime average of a 3.8 in Adults 25-54 tops 2nd-ranked WCBS-TV by 27%.

“Live with Regis and Kelly” continues its long stretch of dominance in the 9am time period, where it delivers a Household rating twice that of its closest competitor, WNBC-TV’s “Today Show 2.” Among Women 25-54, “Live” has a commanding 89% lead over its two closest competitors, WNBC-TV’s “Today Show 2,” and WPIX-TV’s “Maury.”

“Live with Regis and Kelly” joins WABC-TV’s syndicated programs “Rachael Ray,” “Millionaire,” “Oprah,” “Jeopardy,” and “Wheel of Fortune” in continuing to be the #1 programs in their respective time periods in Households and most key demographics, including Adults and Women 25-54.

WABC-TV, Channel 7, is the ABC, Inc. Owned Television Station in New York City.

Source: NY Nielsen LPM Live Only Overnights 10/30/08-11/26/08.

                                                      WABC-TV HH RATING
                                      Nov'08  Nov'08   % ADVANTAGE OVER
    Program                           DMA HH   RANK  WCBS-TV WNBC-TV WNYW-TV
                                      RTG/SHR
    Sign-on to
     Sign-off       M-Su 7:00-1:00am   4.4/10    #1     33%     76%   144%
    Eyewitness
     News This
     Morning
     5am             M-F 5:00-6:00am    1.6/9    #1     78%     78%   220%
    Eyewitness
     News This
     Morning 6am     M-F 6:00-7:00am   3.0/13    #1     88%     20%   200%
    Good Morning
     America         M-F 7:00-9:00am   4.0/13    #1(T) 186%     --    264%
    Live with
     Regis and
     Kelly          M-F 9:00-10:00am   4.0/14    #1    122%    100%   471%
    Rachael
     Ray           M-F 10:00-11:00am   3.2/12    #1    433%    113%   300%
    The View     M-F 11:00am-12:00pm   5.2/18    #1    189%    767%   767%
    Eyewitness
     News at Noon  M-F 12:00-12:30pm   5.3/19    #1    130%      NA*  960%
    Afternoon
     Rotation       M-F 12:00-4:00pm   3.2/11    #1     60%    220%   220%
    Oprah
     Winfrey         M-F 4:00-5:00pm   6.1/16    #1     42%    510%   336%
    Eyewitness
     News 5pm        M-F 5:00-6:00pm   6.2/14    #1     59%    377%   343%
    Eyewitness
     News 6pm        M-F 6:00-6:30pm   6.4/13    #1     78%    178%   433%
    Eyewitness
     News 6pm       M-Su 6:00-6:30pm   6.2/12    #1     72%    138%   377%
    ABC's World
     News Tonight    M-F 6:30-7:00pm   6.6/13    #1    100%    113%     NA*
    Jeopardy!        M-F 7:00-7:30pm   7.5/14    #1    114%    295%   295%
    Wheel of
     Fortune         M-F 7:30-8:00pm   7.6/13    #1    130%    280%   300%
    Primetime     M-Sa 8:00-11:00pm/   7.2/11    #1     11%     57%    71%**
                     Su 7:00-11:00pm
    Eyewitness
     News 11pm     M-F 11:00-11:35pm   6.7/12    #1     40%     76%    97%**
    Eyewitness
     News 11pm    M-Su 11:00-11:35pm   6.8/12    #1     45%     62%   106%**

    *  WNBC-TV does not air news at Noon; WNYW-TV does not air network news
    ** WNYW-TV Prime airs M-Sa 8-10pm/Su 7-10pm & Late News airs 10-11pm

    Source: NY Nielsen LPM Live Only Overnights 10/30/08-11/26/08.

    FINAL NIELSEN AVERAGES

                                       NOV'08
                                       DMA HH
    MON.- FRI. PROGRAMMING             RTG/SHR

    WABC-TV M-Su 7am-1am                4.4/10
    WCBS-TV M-Su 7am-1am                3.3/8
    WNBC-TV M-Su 7am-1am                2.5/6
    WNYW-TV M-Su 7am-1am                1.8/4
    WPIX-TV M-Su 7am-1am                1.5/4
    WWOR-TV M-Su 7am-1am                0.8/2

    WABC Eyewtns News-Early 5-6am       1.6/9
    WCBS CBS2 News Morning 5-6am        0.9/5
    NBC Today New York 1 5-6am          0.9/5
    WNYW Good Day Wakeup 5-6am          0.5/3
    WPIX CW11 Morning News 5-6am        0.9/6

    WABC Eyewtns News-Morn 6-7am        3.0/13
    WCBS CBS2 News Morning 6-7am        1.6/7
    WNBC Today New York 2  6-7am        2.5/10
    WNYW GDNY 1st Edition 6-7am         1.0/4
    WPIX CW11 Morning News 6-7am        1.3/5

    WABC Good Morning America           4.0/13
    WCBS CBS Early Show 7 & 730am       1.4/5
    WNBC Today Show                     4.0/13
    WNYW Good Day NY                    1.1/4
    WPIX CW11 Morning News              1.3/4
    WABC Live with Regis and Kelly 9am  4.0/14
    WABC Rachael Ray 10am               3.2/12
    WABC The View 11am                  5.2/18
    WCBS The Doctors 9am                1.8/6
    WNBC Today Show 2 9am               2.0/7
    WNBC Today Show 3 10am              1.5/5
    WNBC Martha 11am                    0.6/2
    WNYW Morning Show 9am               0.7/2

    WABC Eyewitness News at Noon        5.3/19
    WCBS CBS2 News Noon                 2.3/8
    WNYW Fox 5 Live 11am                0.5/2
    WABC Who Wants To Be A Millionaire  4.2/15
    WNBC Bonnie Hunt 2pm                1.0/3

    WABC Oprah Winfrey                  6.1/16
    WCBS Judge Judy 4-5pm               4.3/12
    WNBC Deal or No Deal 4-5pm          1.0/3
    WCBS Dr Phil 3pm                    2.2/6
    WNBC Ellen 3pm                      1.7/5
    WABC 5pm Eyewitness News            6.2/14
    WCBS CBS2 News at 5                 3.9/9
    WNBC Newschannel 4 at 5p            1.3/3
    WNBC Extra                          1.2/3
    WNYW Fox5 News at 5                 1.4/3

    WABC 6pm Eyewitness News            6.4/13
    WCBS CBS2 News at 6                 3.6/7
    WNBC NewsChannel 4 at 6             2.3/5
    WNYW Fox5 News at 6                 1.2/2

    WABC ABC World News                 6.6/13
    WCBS CBS Evening News               3.3/6
    WNBC NBC Nightly News               3.1/6

    WABC Jeopardy!                      7.5/14
    WABC Wheel of Fortune               7.6/13
    WCBS Insider                        3.5/6
    WCBS Entertainment Tonight          3.3/6
    WNBC NY Nightly News                1.9/4
    WNBC Access Hollywood               2.0/3
    WNYW The Simpsons                   1.9/3
    WNYW Seinfeld                       1.9/3
    WWOR House of Payne                 1.6/3
    WWOR House of Payne                 1.8/3
    WPIX Two and a Half Men             3.6/7
    WPIX Family Guy                     2.4/4

    WABC M-Su. Prime                    7.2/11
    WCBS M-Su. Prime                    6.5/10
    WNBC M-Su. Prime                    4.6/7
    WNYW M-Su. Prime                    4.2/6

    WABC 11pm Eyewtns News M-F          6.7/12
    WCBS CBS2 News at 11 M-F            4.8/9
    WNBC NewsChannel 4 at 11 M-F        3.8/7

    WABC 11pm Eyewtns News M-Su         6.8/12
    WCBS CBS2 News at 11 M-Su           4.7/9
    WNBC NewsChannel 4 at 11 M-Su       4.2/8

    Source: NY Nielsen LPM Live Only Overnights 10/30/08-11/26/08.

SOURCE WABC-TV


Source: newswire