Imation Atom Flash Drive Receives Editors’ Choice Honors from Computer Shopper Magazine

December 2, 2008

OAKDALE, Minn., Dec. 2 /PRNewswire-FirstCall/ — The tiny Imation Atom
Flash Drive packs a big punch as Computer Shopper magazine’s Editors’ Choice,
making it a great gift for last-minute holiday shoppers. Imation Corp.
(NYSE: IMN), a worldwide leader in the removable data storage, A/V consumer
electronics and accessories markets, received Editors’ Choice honors for the
Atom, its smallest USB flash drive. Featuring a unique ultra-compact design,
high performance and storage capacities, combined with password protection and
partitioning software, the Atom Flash Drive is an ideal gift for those who
live their digital life on the go.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080625/AQW016)

Affordable with manufacturer’s suggested retail prices (MSRPs) ranging
from $17.99 to $99.99 U.S., based on capacity, the Atom Flash Drive is roughly
the size of a paperclip and weighs less than an ounce. According to Computer
Shopper, “Don’t let the small size fool you — Imation’s Atom USB flash drive
is one solid performer.”

Attach the drive directly to other mobile devices to easily manage and
transfer digital files. At less than 1.5 inches long and .5 inches wide, the
sleek black and aluminum finish makes the Atom Flash Drive a stylish and
professional choice for the road warrior on your holiday list.

“It’s an honor to receive such a high rating from an influential
technology publication like Computer Shopper,” said Tom Lally, Vice President
of Commercial Sales and Marketing, Imation Corp. “As shoppers consider holiday
gifts for the digitally driven people in their lives, the Imation Atom Flash
Drive deserves to be at the top of the list.”

Utilizing the Imation system in package (SIP) module, the Atom drive
allows you to store 1GB, 2GB, 4GB or 8GB of data, while the password
protection and drive partitioning capabilities safely and efficiently manage
your information.

A definitive answer for digital files, the ultra-compact Imation Atom
Flash Drive is available through authorized Imation resellers in the United
and Latin America, including CDW.com and Staples.com. For more
information about the Imation Atom Flash Drive and Imation’s complete line of
USB flash drives, please visit www.imation.com/flash. You also can read
Computer Shopper’s complete review of the Atom Flash Drive at:

About Imation Corp.

Imation is a leading global developer and marketer of branded products
that enable people to capture, save and enjoy digital information. Our world-
class portfolio of digital storage products, audio and video electronics and
accessories reaches customers through a powerful global distribution network.
Our goal is a company with strong commercial and consumer businesses and
continued long-term growth and profitability that creates shareholder value.
Imation Corp.’s global brand portfolio, in addition to the Imation brand,
includes the Memorex brand, one of the most widely recognized names in the
consumer electronics industry, famous for the slogan, “Is it live or is it
Memorex?” and the XtremeMac brand. Imation is also the exclusive licensee of
the TDK Life on Record brand, one of the world’s leading recording media
brands. Additional information about Imation is available at

Imation, the Imation logo, Memorex, the Memorex logo, ‘Is it live or is it
Memorex?’ and XtremeMac are trademarks of Imation Corp and its subsidiaries.
The TDK Life on Record logo is a trademark of TDK Corporation. All other
trademarks are property of their respective owners.

SOURCE Imation Corp.

Source: newswire

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