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Slam Dunk! Central Florida Consumers Make a Fast Break to Local Businesses with Dex and Orlando Magic

Posted on: Tuesday, 2 December 2008, 07:30 CST

New Yellow Pages Directories Feature Photos of Beloved Basketball Team and Updated Local Information

ORLANDO, Fla., Dec. 2 /PRNewswire-FirstCall/ -- Dex is giving Orlando area basketball fans a taste of Magic this month with the release of the 2009 Central Florida/Orlando EMBARQ(R) Yellow Pages brought to you by Dex. This year's directory, which is currently being distributed, commemorates the Orlando Magic's 20th anniversary by featuring a picture of STUFF the Magic mascot on the outside and a wealth of information about the team - including schedules and more - on the inside.

The 2009 EMBARQ Yellow Pages brought to you by Dex include extensive listings and content-rich Community Pages and contain a wealth of information regarding the city, its businesses and basketball. This year's edition features information on where to get Magic tickets and more. The directories also include special sections, such as updated Restaurant and Hotel Guides. Dex is the official Yellow Pages publisher for more than 90 percent of the hotels in the Orlando area, so even visitors can rely on the directories.

"Like a Jameer Nelson pass to Dwight Howard, the Magic and Dex make a winning combination for the residents of Central Florida," said Tad Doering, regional vice president of marketing, Dex. "In addition to this year's main and Plus directories, Orlando residents can also log onto DexKnows.com(TM), our online local search site, which gives them further information on local businesses, including sports bars, places to buy Magic apparel, and more."

Yellow Pages remain a vital resource for adults seeking local businesses. According to a recent Knowledge Networks/SRI Industry Usage Study, approximately 87 percent of the U.S. population used the print Yellow Pages in 2007. Yellow Pages usage - including print and online searches - grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006.

About Dex

Dex is part of R.H. Donnelley (NYSE: RHD), which connects businesses and consumers through its portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to the company's experienced team of marketing consultants to help them grow their businesses and drive sales leads. Consumers depend on the company's reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. For more information, visit www.DexKnows.com and www.rhd.com.

SOURCE R.H. Donnelley

Source: PR Newswire

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