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Skechers’ Celebrity Charity Campaign Continues With Holly Robinson Peete and Family

December 2, 2008

Footwear brand taps celebrity mom and four children for ‘Nothing Compares to Family’ Ads

MANHATTAN BEACH, Calif., Dec. 2 /PRNewswire/ — Mother, actress and author Holly Robinson Peete and her four children are the latest family to appear in Skechers successful “Nothing Compares to Family” campaign running through 2009. The campaign features some of today’s popular celebrity families from all genres including music, sports and television. The ads are currently appearing in celebrity weekly glossies and will also appear in lifestyle magazines in the coming months.

At the core of the campaign is Skechers’ commitment to family. Each ad is tagged with a family-related charity of the celebrity’s choice. Holly Robinson Peete supports her namesake charity, the HollyRod Foundation (www.HollyRod.org) which is dedicated to providing medical, physical and emotional support to those suffering with debilitating life circumstances especially Parkinson’s disease. A new initiative for the foundation, hollyrod4kids was the brainchild of the Peete children, fraternal twins Rodney and Ryan Elizabeth 11, Robinson 6 and Roman 3, to ameliorate the quality of life of children that have been negatively impacted by circumstances beyond their control and to help children with Autism and their families access affordable treatments and therapies.

“Skechers is a true family brand that is embraced by everyone from kids, tweens and teens to adults,” states Kristen Van Cott, VP Global Licensing. “Holly Robinson Peete along with her children and the HollyRod Foundation, sincerely reflects what Skechers is all about as a brand.”

A cross-generational brand, Skechers enjoys the rare position in the footwear industry of outfitting entire families in its casual shoes that are a hybrid of style and comfort. Family members, including mothers, fathers and grandparents shopping for themselves or their children, can easily find an excellent value in the right Skechers sneaker, sandal, flip-flop or boot that suits them and their age thanks to the brand’s strategy of incorporating fashion trends with signature flair. It’s a formula that generated $1.4 billion dollars in sales last year and has kept the company going strong for 16 years.

About Skechers

Skechers USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, and across Europe, along with a joint venture in China. Please visit www.skechers.com or call the Company’s information line at 877-INFO-SKX.

SOURCE Skechers USA Inc.,Nothing Compares to Family


Source: newswire



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