The First Book About Marketing Resource Management
subtitled “The noble art of getting things done in marketing. Efficiently”,
is now available. Authors
in clear wording and through many illustrations how marketing departments can
operate more efficiently and how to get the most out of talent, time and
money.
With the current economic challenges now more than ever in mind,
marketers are faced with the question of how to do more for less. On top of
this challenge they must deal with increasing complexity due to shorter
product life cycles, increasing need for more personalised communication and
a more demanding sales channel. The amount of marketing communications
activities is increasing explosively, often leading to a corresponding
expansion in stress, lead time and costs. “Basically everything increases,”
Jansen and Riemersma say, “except the marketing budget. As a brand owner more
control over the available marketing knowledge, systems, materials and
budgets is required.”
Marketing Resource Management shows how strategic marketing goals can be
translated to marketing operations, where to start and how marketing
resources can be quantified and classified. BJ Gray, AVP of Marketing
Operations, Victoria’s Secret said: “This book will help you to get back to
basics, creating workflow efficiencies and teamwork.”
The book consists of two parts. Part I explains the current operational
marketing challenges. Part II gradually shows which choices have to be made
to develop a strategic view on marketing operations and how this contributes
to a better, faster and cheaper marketing environment.
Major Appliances Europe: “An intriguing, thought provoking insight into the
often complex and confusing world of Marketing Resource Management. The
clarity and logic that this book brings will challenge all marketers to
question how well placed they are to drive real efficiencies through the
entire marketing process.”
marketing spend more transparent and efficient without sacrificing creativity
- read this book. Jansen and Riemersma know their stuff.”
This book is obtainable at http://www.amazon.co.uk
Marketing Resource Management, (270 pages), ISBN 978 90 813305-1-0
Price: EUR29,95
Note for editors.
A free review copy and an image of the cover be requested by sending an
email to FransRiemersma@mrmlogiq.com
MRMLOGIQ BV
Vijzelstraat 77
1017 HG Amsterdam
The Netherlands
SOURCE MRMLOGIQ BV