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The First Book About Marketing Resource Management

Posted on: Tuesday, 2 December 2008, 13:00 CST

AMSTERDAM, December 2 /PRNewswire/ -- "Marketing Resource Management", subtitled "The noble art of getting things done in marketing. Efficiently", is now available. Authors Romek Jansen and Frans Riemersma (MRMLOGIQ) explain in clear wording and through many illustrations how marketing departments can operate more efficiently and how to get the most out of talent, time and money.

With the current economic challenges now more than ever in mind, marketers are faced with the question of how to do more for less. On top of this challenge they must deal with increasing complexity due to shorter product life cycles, increasing need for more personalised communication and a more demanding sales channel. The amount of marketing communications activities is increasing explosively, often leading to a corresponding expansion in stress, lead time and costs. "Basically everything increases," Jansen and Riemersma say, "except the marketing budget. As a brand owner more control over the available marketing knowledge, systems, materials and budgets is required."

Marketing Resource Management shows how strategic marketing goals can be translated to marketing operations, where to start and how marketing resources can be quantified and classified. BJ Gray, AVP of Marketing Operations, Victoria's Secret said: "This book will help you to get back to basics, creating workflow efficiencies and teamwork."

The book consists of two parts. Part I explains the current operational marketing challenges. Part II gradually shows which choices have to be made to develop a strategic view on marketing operations and how this contributes to a better, faster and cheaper marketing environment.

Dan Harvie, Marketing Services and Retail Marketing Director, Electrolux Major Appliances Europe: "An intriguing, thought provoking insight into the often complex and confusing world of Marketing Resource Management. The clarity and logic that this book brings will challenge all marketers to question how well placed they are to drive real efficiencies through the entire marketing process."

Marc Maisonneuve, Communications manager, Yamaha Motor Europe: "Make your marketing spend more transparent and efficient without sacrificing creativity - read this book. Jansen and Riemersma know their stuff."

Note for editors.

A free review copy and an image of the cover be requested by sending an email to FransRiemersma@mrmlogiq.com

SOURCE MRMLOGIQ BV

Source: PR Newswire

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