Pizza Patron Named Exclusive Pizza Vendor for American Airlines Center

DALLAS, Dec. 3 /PRNewswire/ — Pizza Patron, the premier Latino pizza
brand, has executed an agreement with the American Airlines Center to become
the venue’s exclusive pizza vendor. The company will operate six concession
outlets on the upper and lower levels of the arena concourse.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081203/LAW019)

“This exciting new venture takes our community-based brand and launches it
into the mainstream,” said Andrew Gamm, director of Brand Development for
Pizza Patron. “Pizza’s broad appeal makes this a perfect place for us to
introduce our brand to an audience that includes many people outside of our
core Latino-Hispano customer base.”

On Thursday, November 13, Pizza Patron began serving pizza at the American
Airlines Center, home of the Dallas Mavericks and Stars, and America’s fourth
most lucrative arena according to Forbes Magazine this year.

“We are proud to begin a new partnership with Pizza Patron and look
forward to a long relationship. With Pizza Patron’s dedication to quality and
service, we’re excited to offer such a great product to our fans,” said Joe
Skenderian, VP of Business Development at American Airlines Center.

The menu features seven-inch pan pizzas, an inch larger than what was
previously offered in the arena, for $6.50 — cheese, pepperoni or sausage.
The chain will also offer its BreadStix(TM), QuesoStix(TM) and ChurroStix(TM).

“At a time when others are pulling back, Pizza Patron is pressing the gas
pedal,” said Antonio Swad, founder of Pizza Patron Inc. “We are determined to
grow this company and be the next great pizza brand.”

Included in the deal are hard visual assets throughout the building
including concourse signage, logo positioning on the 360 degree Digital Ring
and on the Tri-vision scoreboards located at the North and South ends of the
arena. Plans are also in the works to “hawk” pizzas down the aisles during
events making this a first for the center.

About Pizza Patron — Pizza Patron was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four locations
in Dallas to 82 locations in six states, with more than 40 additional stores
under development. Pizza Patron features festive, Latin-influenced pizza
stores that are community-based in Spanish-speaking or predominately Hispanic
neighborhoods. Since 2006, Pizza Patron has expanded its menu to include new
items such as Patron Dippers(TM), Fiesta Wings(TM), BreadStix(TM),
QuesoStix(TM) and ChurroStix(TM). Additionally, they successfully rolled-out
their LISTA-NOW READY(TM) pizza program nationally. The carry-out pizza chain
also features a variety of different store models including DINE-IN,
RAPIDITO(TM) (airports/malls), TIENDITA(TM) (portable mini-store extension)
and their LISTA DRIVE-THRU(TM) concept. All pizza dough is made fresh
throughout the evening; no preservatives are added or needed. The sauce is
prepared fresh in the stores from crushed Roma tomatoes and marinated with a
secret blend of herbs and spices. Only 100% mozzarella cheese is used on all
pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one
topping and $4 for the same medium AMIGO PIZZA(TM). An X-Large ‘La Patrona’
deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.

SOURCE Pizza Patron