Video: Exclusive FAGE(R) Total Yogurt-Inspired Art Unveiled at First Annual Gen Art Vanguard New Contemporary Art Fair
Posted on: Wednesday, 3 December 2008, 07:00 CST
JOHNSTOWN, N.Y., Dec. 3 /PRNewswire/ -- FAGE Total Greek yogurt will
unveil three one-of-a-kind FAGE-inspired contemporary art works at the First
Annual "Gen Art Vanguard New Contemporary Art Fair" in Miami, December 4-7,
2008. The artworks, inspired by the brand's unique production, creamy taste
and ridiculously thick texture, were created by contemporary artists
exhibiting at the Vanguard Art Fair: James Marshall (Dalek), Gary Baseman and
AJ Fosik. As part of this collaboration, the artists will take part in "FAGE
Studio -- Discover. Taste. Create." a series of art sessions with children
from Arts for Learning, a local non-profit organization. In support of the
organization, both James Marshall (Dalek) and Gary Baseman's art pieces will
be auctioned off to enrich lives and further education of the arts.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/fage/36105/
FAGE Total worked with the Fair's director and curator, Francesco
LoCastro, to select and guide the chosen artists in the creation of the works.
"Each artist was able to work with different FAGE Total brand attributes
including production, taste, and texture to create a unique piece of pop art
inspired by the product," said Franceso LoCastro. The three artists include:
-- James Marshall (Dalek) is a North Carolina-based artist, whose work
revels in a profusion and hyper-abundance of color and planes of space.
"FAGE Factory" was sparked from the idea of creating a world...a place
otherworldly where yogurt is made. The image is meant to be fun, a
world to get lost in, where the viewer will engage and create their own
story. It conveys the fluidity, richness, creaminess of the yogurt
while referencing aspects of the ancient Greek culture from which it
stems.
-- Gary Baseman, one of the leaders of the Los Angeles underground art
movement, Mr. Baseman blurs the line between toy culture and fine art
with his strong iconic images, both playful and dark, childlike and
adult, surreal, driven and thought-provoking.
"Magi of Creamy Goodness" was inspired by the flavors and textures of
the product and the imagery represents the creamy goodness and notions
of sticky sweet innocence of childhood.
-- AJ Fosik is a Philadelphia based sculptor who creates animal
abstractions by drawing inspiration from his background of creating
street art and signage.
"All Flesh is Grass" features a bear whose sculpture base (center)
reflects the appearance of the product/yogurt in color, as well as
creating the paws to look as if they're dunked in the creamy substance
or, in the case of the raised paw, have just been lifted out of the
yogurt. The bear is multi-colored -- red, blue and white -- to reflect
brand imagery.
"We're excited to celebrate emerging artists at the 'Vanguard New
Contemporary Art Fair' and support artists through Arts for Learning," said
Mr. Ioannis Papageorgiou, President and COO, Fage USA Dairy Industry, Inc.
"With the creation of the exclusive FAGE Total-inspired art works and by
pushing creative boundaries and challenging convention, we continue to embrace
and celebrate the passion that the FAGE Total brand evokes."
Arts for Learning Auction
Starting on December 4th, two of the exclusive FAGE Total Artistry pieces
will be put up for auction with 100 percent of the proceeds going to Arts for
Learning, a local non-profit organization dedicated to enriching young lives
through the promotion of the arts and education as continued support for
creative expression.
Both James Marshall (Dalek) and Gary Baseman's FAGE Total Artistry pieces
will be available to the public for auction online at
http://stores.ebay.com/fagetotalartistry from December 4 - 11, 2008. To
participate in the auction, users will enter a minimum bid amount on the art
piece. If not already an eBay user, please register at www.eBay.com.
FAGE Studio -- Discover. Taste. Create.
Additionally each of the three artists will participate in "FAGE Studio --
Discover. Taste. Create." art sessions with children from the Arts for
Learning organization during the Vanguard Art Fair. A classroom-like
atmosphere will allow students to learn from these renowned artists and create
their impressions of the world.
-- AJ Fosik - Thursday, December 4th, 10:00am to 12:00pm EST
-- James Marshall (Dalek) - Saturday, December 6th, 10:00am to 12:00pm EST
-- Gary Baseman - Saturday, December 6th, 12:30pm to 2:30pm EST
FAGE Total Artistry will be unveiled at the first annual "Gen Art Vanguard
New Contemporary Art Fair" in Miami, Thursday - Sunday, December 4-7, 2008.
The exhibit will be featured in Booth 1 and 2 in Charcoal Studios, 2135 NW
First Avenue, Miami, FL.
About FAGE Total Greek Yogurt
FAGE Total Greek Yogurt is excited to infuse the art world with the same
unique vision and energy that it brought to the yogurt industry over 82 years
ago, making Greek yogurt a hot commodity among health conscious consumers. A
leading global brand of all-natural, premium yogurt made in the USA, FAGE
Total Greek yogurt offers a distinctively rich, creamy fresh dairy flavor and
texture that is uncommonly luxurious. Made of only two ingredients, live
cultures and milk, FAGE is all-natural, free of additives, preservatives, and
sweeteners, and has higher quantities of protein than other yogurts. It is
available in FAGE Total Classic, 0%, 2% and 5% as well as with sidecars of
strawberry, cherry, peach and honey in the Classic and 2% varieties.
When people try FAGE Total and experience its thick texture and
deliciously creamy taste - they fall in love with it. This passion parlays
into incredible brand loyalty and almost fanatical advocacy of FAGE Total
yogurt. For more information, visit www.FageUSA.com.
About Arts for Learning
Arts for Learning's mission is simple: to advance teaching and learning
through the arts and community cultural resources. In 2000, Arts for Learning
(A4L) was founded as a partnership with Miami-Dade County Public Schools,
Miami-Dade County Department of Cultural Affairs, and Young Audiences, Inc. a
national leader in arts in education programs. Through its arts-integrated
programs, A4L uses imaginative techniques that inspire creativity and gives
students the tools to become critical thinkers and lifelong learners. In the
2008-09 school year, A4L will serve over 15,000 children and youth by closely
working with teachers; artists and cultural organizations; after-school and
summer camp sites; preschool and school programs; and family and community
festivals. For more information, please visit www.a4lmiami.org.
About Gen Art Vanguard New Contemporary Art Fair
Gen Art Vanguard presented by FAGE is a New Contemporary Art Fair founded
by Gen Art to provide a fine art exhibition platform for emerging artists and
to give leading contemporary art galleries access to an international network
of collectors. As the first annual art fair of its kind, Vanguard represents a
new forum, committed to advocating the historical significance of New
Contemporary, while showcasing cutting edge talent that is mastering the
amalgamation of Fine Art and mainstream culture. The goal of the art fair is
to further advance the dialogue of new contemporary art movements, from their
cultural roots to their current influence. The fair is free and open to the
public Thursday, December 4 from 4 to 6 pm and Friday December, 5 through
Sunday, December 7 from 10 am to 6 pm -- with a VIP and Press Preview
Thursday, December 4 from 10 am to 4 pm and the Vanguard Official Party
Friday, December 5 from 8 pm to midnight. For more information on Gen Art
Vanguard Art Fair, special programming and ticket information for the VIP
Preview and Party, please visit www.genart.org/x/vanguard.
Gen Art is the nation's leading arts and entertainment organizations
dedicated to showcasing emerging fashion designers, filmmakers, musicians and
visual artists. Gen Art produces over 120 events annually, ranging from
week-long film festivals to massive star-studded fashion shows, live music
performances, art exhibitions, multimedia events and more. For more
information about Gen Art, please visit www.genart.org or call 305.695.8200.
SOURCE FAGE Total Greek Yogurt
Source: PR Newswire
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