Don’t Let the Recession Crash Your Holiday Celebration: Tips for Memorable Parties on a Budget

December 3, 2008

DEERFIELD, Ill., Dec. 3 /PRNewswire/ — With the holiday season right
around the corner, many potential party hosts are thinking twice about
entertaining at home as a result of these tough economic times. But the
recession shouldn’t keep your party down, says professional event coordinator

Mary Coch, who has partnered with Beam Global Spirits & Wine, Inc. [Fortune
Brands, Inc. (NYSE: FO)], a global leader in premium spirits, and DeKuyper(R),
the best-selling line of cordials and liqueurs in the U.S., to share tips for
throwing a successful party at home that won’t break your bank.

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Beverages and food can make or break a party. These items also typically
take up the biggest portion of your budget, but with a little planning you can
keep these costs reasonable without having to work too hard in the kitchen.
Coch, event planner with Corinthian Events, recommends looking for shortcuts
when it comes to these items — which will help minimize preparation time so
you can visit with your guests rather than get stuck behind a bar or in the
kitchen. She suggests stocking the bar with DeKuyper’s new line of shots,
Burst Bar Shots, which come pre-mixed and are available in three flavors,
Washington Apple, Kamikaze and Red Headed. “Handing your guests a Burst Bar
Shot as they walk in the door is unexpected — when was the last time you were
served a fun bar drink at someone’s home?” said Coch. “It sets the tone for a
festive evening — but best of all, you get bar-quality shots without any of
the hassles and extra costs of mixing multiple ingredients.”

When it comes to pulling the menu together, Coch offers the following
advice, “Guests don’t always need a full sit down dinner,” she says. “For the
bar, consider limiting it to beer and wine then serve a great specialty drink,
like Burst Bar Shots. For food, think about serving heavy appetizers and
small plates of different tastes, which can also be a way to save money. This
will allow guests to sample a variety of foods while also allowing them to mix
and mingle, keeping an upbeat energy in the room.”

“We love Mary’s simple, yet creative approach to planning parties,” said

Sheryl Rosenberger, Senior Brand Manager for DeKuyper. “Burst Bar Shots are a
fresh idea for entertaining at home that are perfect for holiday gatherings.
Rather than wasting time — and money — mixing shots, with Burst, it’s three
easy steps: open, pour, party!”

Coch offers these additional tips for creating memorable parties on a
small budget:

— Consider an “all red” party — think “hot, hot, hot” or a holiday
theme. Pass a variety of spicy hors d’oeuvres and offer chips and salsa. For
dinner offer small plates of pasta in red sauce, bite-size gourmet pizzas,
demi cups of tomato soup, even red snapper. Dessert could be as simple as red
candy like red hots or candy canes or mini raspberry, cherry or apple
pastries. Serve Red Headed Burst Bar Shots as your specialty drink to go
along with the theme and stick to your budget. Further enhance the theme by
inviting guests to dress in red and create “living decor” in the room.

— Send an email invitation. It’s less expensive, quick and
environmentally friendly.

— Load up your iPod with a great mix to last the whole night. Save money
on a DJ or band and you won’t have to worry about the music for the rest of
the night.

— Use lots of candles to set the mood for specialty lighting. Make sure
they are unscented so as not to overwhelm the space with a smell not everyone
might enjoy.

— Forget flowers; they are just an extra expense. Add color and fun to
your table by creating centerpieces from foods that can do double duty as
dessert. Fill bowls with colorful candy or create a cupcake centerpiece on the
buffet table.

— Have cab company numbers on hand and ready or on speed dial when guests
are ready to go. Call ahead so the cab is waiting when guests leave so they
aren’t left standing out in the cold to hail a cab.

About Mary Coch

Mary Coch has experience designing events in just about every venue in
Boston and New England. With more than 15 years in the event industry her
experience — coupled with her creative approach and vision — bring fresh
ideas to every event, creating memorable experiences that keep people buzzing
long after the event. Mary is a partner at the Boston-based Corinthian
Events, founding the company eight years ago with her two business partners.
She has a Masters degree in advertising and marketing.

Company Profile

Corinthian Events is a total event planning company focusing on Special
Events and Destination Management. Opening in March of 2000, the partners of
the firm offer over 30 years of combined experience. The team of 11 full time
staff has developed into a dynamic company blending skills together from many
different facets of the hospitality industry. Their fresh approach to planning
memorable events, unique creativity and total attention to detail, combined
with our professionalism and excellent track-record makes Corinthian Events
one of the premier event companies in Boston. Clients include distinguished
corporate companies from the financial, legal, meeting and incentive,
pharmaceutical markets to non-profit organizations. Learn more at

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all corners
of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R)
Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R)
Bourbon, Laphroaig(R) Scotch Whisky, Cruzan (R) Rum, Larios(R) Gin, Whisky
DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob
Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is
part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company
with annual sales exceeding $8 billion. For more information on Beam Global
Spirits & Wine, its brands, and its commitment to social responsibility,
please visit www.beamglobal.com and www.drinksmart.com.

DeKuyper(R) Liqueurs, 15% Alc./Vol.

SOURCE Beam Global Spirits & Wine, Inc.

Source: newswire

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