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PepsiCo Names Jill Beraud Worldwide Chief Marketing Officer

December 3, 2008

PURCHASE, N.Y., Dec. 3 /PRNewswire-FirstCall/ — PepsiCo, one of the world’s largest food and beverage companies, today announced the appointment of Jill Beraud to the newly created position of chief marketing officer, reporting to Indra Nooyi, PepsiCo chairman and chief executive officer. Beraud comes to PepsiCo after spending the past 13 years at Limited Brands, where she was most recently chief marketing officer of Victoria’s Secret.

At PepsiCo, Beraud will be responsible for developing global marketing strategies for PepsiCo’s vast portfolio of brands to drive long-term growth and innovation. Her responsibilities will include: uncovering consumer insights through the most current approaches to give the company’s brands a jump on the latest consumer trends; providing leadership in determining the style and functionality of packaging based on consumer needs; further developing the capabilities of PepsiCo’s best-in-class marketing organization; coordinating marketing efforts across agencies; and working closely with functional leads in research and development, finance, sales, operations and the company’s business sectors.

“We have some of the world’s strongest brands and some of the world’s greatest marketers, but never have we integrated our marketing efforts in a holistic, global and disciplined fashion across the PepsiCo enterprise,” said Nooyi. “Jill has a proven track record of building brands and delivering profitable sales growth through innovative marketing. Her experience overseeing the entire Limited Brands portfolio as well as her consumer goods background will enable us to integrate our brand marketing efforts and stay ahead of macro consumer trends with a deeper level of sophistication.”

Prior to her role as chief marketing officer of Victoria’s Secret, Beraud was executive vice president and chief operating officer of marketing for Limited Brands’ portfolio including Bath & Body Works, C.O. Bigelow, Henri Bendel, Express, Limited Stores and Victoria’s Secret. There, she implemented an integrated marketing strategy which tripled store performance and reversed earlier traffic declines for Bath & Body Works. She also redefined the Express brand positioning and executed a fashion launch strategy contributing to 4% growth during the holiday season after two straight years of declines.

Before her time at Limited Brands, Beraud worked in licensed products, advertising, and management and consulting. She also spent five years in brand management at Procter & Gamble early in her career. She received a Master of Business Administration, Marketing & Strategic Planning from Wharton School of the University of Pennsylvania and a Bachelor of Science from Boston University.

About PepsiCo

PepsiCo (NYSE: PEP) is one of the world’s largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. For more information, please visit www.pepsico.com.

About Performance with Purpose

PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and Dow Jones World Sustainability Index.

SOURCE PepsiCo


Source: newswire



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