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Optimum Online Launches Optimum Latino, New Website That Delivers Unique Spanish Language Content to Optimum Online(R) Customers

Posted on: Wednesday, 3 December 2008, 11:02 CST

Optimum Latino Is an Innovative Website That Gives Spanish-Speaking Customers Access to a Wide Array of Content Including News, Entertainment, and Sports

BETHPAGE, N.Y., Dec. 3 /PRNewswire-FirstCall/ -- Cablevision Systems Corp. (NYSE: CVC) today announced that it has launched Optimum Latino, an innovative web channel that delivers high-quality Spanish-language content for Optimum Online customers. The new web channel is accessible through Optimum Online's consumer web portal, Optimum.net, by following a convenient link that appears in the right-hand column of the site.

Optimum Online has joined with Terra.com, a leading digital content provider for the U.S. Spanish-speaking community, to create the new web channel. Optimum Latino features content that meets the needs and interests of the Hispanic community, covering a wide array of topics such as news, entertainment, and sports, as well as the Terra TV platform, which includes 15 channels of Spanish-language video content. The channel is refreshed every day and features international news and information like daily soccer and World Cup updates, and full coverage of events such as the Latin Grammys.

"We've built the Optimum.net consumer portal to help our customers take advantage of the speed and reliability of Optimum Online by delivering the best and most relevant content, and now we've expanded this service to include Optimum Latino, which offers convenient access to the best Spanish-language content as well," said Amalia O'Sullivan, Cablevision's vice president of consumer product management. "Optimum Latino adds significant value for our Spanish-speaking customers, with a wide range of interesting content and features, including a rich video offering that is best viewed using Optimum Online."

Optimum Latino is provided at no additional charge as an value-added benefit to Optimum.net, the consumer web portal that allows users to access their Optimum e-mail or voicemail from the web, in addition to providing customizable news, traffic and weather, and other local information and entertainment services like games and other features.

In addition to Optimum Latino, Cablevision also offers its customers iO en espanol, iO TV's digital programming service that features over 35 Spanish-language TV channels and 45 commercial-free digital music channels from Latin America, the Caribbean, Spain and Mexico. The iO en espanol package is available for $5.95 per month for Family Cable and iO TV digital cable customers, or $14.95 per month for customers of the company's Broadcast Basic level of service. In order to receive iO en espanol, customers must have a Scientific Atlanta digital cable set-top box. Customers interested in iO en espanol can call 1-877-980-7636 to order or go to http://optimum.com/io/international/espanol.jsp for additional information.

Optimum Online is the nation's fastest broadly deployed Internet service for the home, and is now increasingly chosen by small and medium-sized businesses as well. Optimum Online continues to lead the nation in market acceptance, providing service to more than half of the homes passed by Cablevision's fiber optic network. Approximately 65 percent of new Cablevision customers are choosing the company's full suite of voice, video and high-speed Internet services, driving the value and features available through an increasingly integrated digital product suite.

About Terra USA

Terra USA is the leading original digital content producer with a primary focus on the US Hispanic experience. Its portal Terra.com includes 29 channels in English and Spanish featuring News, Music, Entertainment, Sports and Terra TV as well as community areas, blogs and services reaching the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra.com is part of the largest Internet company in Latin America, with presence in 18 countries, including the United States, and already has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month. In 2007, Terra Latin America reported US$500 million in net revenues.

About Cablevision

Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO TV(R) digital television, Optimum Online(R) high-speed Internet, Optimum Voice(R) digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

SOURCE Cablevision Systems Corp.

Source: PR Newswire

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