Duracell and Actress Maggie Gyllenhaal Announce Winners of ‘Power A Smile’ Casting Call After Nationwide Search for Five Child Holiday Ambassadors
Gyllenhaal
five child Holiday Ambassadors — ranging in age from six to 15 years old –
at an event in
Gyllenhaal, best known for her role in “The Dark Knight,” to promote the
Duracell Power A Smile(TM) campaign, which aims to spread the joy of powering
up a gift for the first time to those most in need.
To kick off the campaign in Gyllenhaal’s hometown today, the
York
and Mattel toys to the Morgan Stanley Children’s Hospital of New
York-Presbyterian. Later this month, the Holiday Ambassadors will make a
similar donation of toys and batteries in his or her hometown, helping power
smiles during what can be a difficult time of year for hospitalized children.
Each of the participating hometown hospitals is a member of the National
Association of Children’s Hospitals and Related Institutions (NACHRI), a
network that ensures the health of all children through clinical care,
research, training and advocacy.
Gyllenhaal and the Holiday Ambassadors also are encouraging families
across the U.S. to visit www.PowerASmile.com and join Duracell in supporting
children’s hospitals by simply sharing one smile to power another. For every
photo of a smile that is uploaded to the Web site, Duracell will make a
donation to the Mattel Children’s Hospital UCLA. Uploaded photos will be
featured on the Duracell Web site throughout the holiday season.
“I’m so excited to meet the Duracell Holiday Ambassadors,” said
Gyllenhaal
The following are the winners of the Ambassador search:
-- Grace, 10, Rogers, AR
-- Lukeya, 12, Feasterville, PA
-- Nikay, 8, Albuquerque, NM
-- Hailee, 7, Olympia, WA
-- Iyana, 6, Silver Springs, MD
“For any parent, the thrill of seeing their children enjoying the holiday
season makes for lifelong memories,” said
Duracell, a Procter & Gamble Company. “Our Power A Smile program is designed
to make sure children get to experience the joy of the holidays even if a
hospital stay takes them away from home.
Holiday Ambassadors truly embody the spirit of the program and will help power
smiles across the country.”
Three children were chosen via an online casting call by submitting photos
that demonstrated the elation of opening or powering up a toy for the first
time. In addition, two children were chosen from in-person casting call
events in
from Duracell, Mattel and Mattel’s Children Hospital UCLA.
Gyllenhaal greeted the ambassadors at a press event in
located at 212 W 83rd St between Broadway and
are required for entry. For more information about the Duracell Power A Smile
campaign, Gyllenhaal’s involvement and profiles of the Duracell Holiday
Ambassadors, please visit www.PowerASmile.com.
About Mattel Children’s Hospital UCLA
Mattel Children’s Hospital UCLA, one of the highest-rated children’s
hospitals in
ranked by U.S. News & World Report as the third best hospital in the nation
and best in the western
Children’s Hospital offers a full spectrum of primary and specialized medical
care for infants, children and adolescents. The hospital’s mission is to
provide state-of-the-art treatment for children in a compassionate atmosphere,
as well as to improve the understanding and treatment of pediatric diseases.
For more information, visit www.uclahealth.org/mattel .
About Duracell
Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering
people around the world for more than 40 years. Our products serve as the
heart of devices that keep people connected, protect their families, entertain
them and simplify their increasingly mobile lifestyles. As the world’s
leading manufacturer of high-performance alkaline batteries, Duracell also
innovates in disposable, renewable and peripheral technologies and markets
general purpose flashlights along with the advanced Daylite(R) LED
flashlights. Visit www.duracell.com for more information.
About Procter & Gamble [NYSE:PG]
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit www.pg.com for the latest news and in-
depth information about P&G and its brands.
SOURCE Procter & Gamble