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Dollar Savvy Launches Magazine and Website; The Most Useful Collection Ever of Money-Saving Advice; RDA Creates New Brand to Help Consumers in Down Economy

Posted on: Thursday, 4 December 2008, 08:00 CST

NEW YORK, Dec. 4 /PRNewswire/ -- Thirteen ingenious uses for peanut butter? Homemade mouthwash? Secrets to a successful garage sale? Surefire shopping strategies?

(Photo: http://www.newscom.com/cgi-bin/prnh/20081203/NY49780 )

Introducing Dollar Savvy, a new dollar-savvy community ignited by a magazine and website that have nothing to do with how much money you have -- and everything to do with saving money, while making life simpler and happier by using what you already have in fresh and clever ways. Dollar Savvy is being launched by the Home & Garden group of The Reader's Digest Association, Inc.

Dollar Savvy is a community of consumers who are sharing money-saving ideas on its just-launched website, http://www.getdollarsavvy.com. The site includes thousands of tips and tricks and is a place to swap and rate tips, meet new friends and offer suggestions and feedback.

Dollar Savvy magazine is a 144-page, digest-sized title on newsstands now, just in time to give everyday Americans exactly what they need during the economic crisis -- no-pain, all-gain ways to spend less and live more, each and every day. Inside the magazine you'll find:

• 15 Grocery Store Items Best Made at Home
• 8 Secrets to Scoring Cheap Airfares
• How to Pull the Plug on Wasted Electricity In Every Room in the House
• 12 Best Ways to Spend Less Money on Fuel
• And much more!

"Our website is quickly becoming a meeting place for a community of dollar-savvy people across the country to share their best ideas," said Neil Wertheimer, Editor-in-Chief of RDA's Home & Garden and Health & Wellness group. "In these difficult times, consumers are looking for bargains. They want to be -- and feel -- smart about how they spend money. It's all about value. Being dollar savvy is 90 percent attitude, 10 percent knowledge, and 0 percent extra work."

Wertheimer and the rest of Dollar Savvy's team of experts will teach you how to save money in the kitchen, shop smart on the Internet, create homemade and eco-friendly cleaners and beauty products, and provide extraordinary money-saving uses for common household items such as vinegar, baking soda, and even peanut butter!

Neil Wertheimer is one of America's most successful advice editors and publishers. He has edited more than 150 advice books in the areas of home, health, money, cooking, gardening, and crafts including several with sales of more than 1 million copies.

About RDA

The Reader's Digest Association, Inc., is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. The company builds multi-platform communities based on branded content. With offices in 45 countries, it markets books, magazines, and music, video and educational products reaching a customer base of 130 million households in 79 countries. It publishes 92 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 65 branded websites generating 18 million unique visitors per month, and sells approximately 68 million books, music and video products across the world each year. Its global headquarters are in Pleasantville, N.Y.

SOURCE Reader?s Digest Association, Inc.

Source: PR Newswire

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