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Nets Provide Fans with Healthy In-Game Snack Option

December 5, 2008

BUTLER, N.J., Dec. 5 /PRNewswire/ — World Gourmet Marketing, LLC, creator
of the Sensible Portions brand, is teaming with the Nets to provide healthier
snack alternatives at the concession stands of the IZOD CENTER.

At a time when obesity is a national concern, the Nets are recognizing the
need to provide fans with healthier in-game snacking options. The offerings
include: World Gourmet’s Sensible Portions Multi Grain Crisps, which are
baked, all natural, and contain no trans fat, and are also available in Sea
Salt and Cheddar flavors. Sensible Portions 90 Calorie Multi Grain Crisps in
Apple Cinnamon are also included in kids meals.

“We want to drive home the importance of eating healthy and staying active
on a daily basis, just as the Nets players do,” said Jason Cohen, President of
World Gourmet Marketing. “Fans emulate the Nets and it’s important for
admirers to know that the athletes work hard to stay in shape, which includes
a healthy lifestyle and portion control. Having our snack options available at
the IZOD CENTER is a good opportunity for parents and kids to learn that you
don’t have to sacrifice flavor for something that is better for you.”

“We are thrilled to partner with World Gourmet Marketing and to be able to
offer a healthy snack option for our fans at the games,” said Chris Brahe,
Vice President of Corporate Sales for the Nets. “Proper nutrition is an
essential part of our players’ success and we are proud to be able to help
communicate that message to all of our fans.”

In addition to Sensible Portions products being distributed to all events
throughout the arena, Sensible Portions will sponsor Kids Night on January 17,
when the Nets host the defending NBA Champion, the Boston Celtics. Sensible
Portions will also sponsor Nets mascot Sly’s birthday on March 1, when the
team hosts the New Orleans Hornets.

The Nets and Sensible Portions will be announcing ways to win tickets to
Nets home games, as well as providing healthy eating tips with the Nets
Dancers at http://www.njnets.com each month. Sensible Portions branding will
also be visible in key placements throughout the arena.

Sensible Portions experienced triple-digit growth in 2008 and is one of
the fastest-growing companies in the snack food industry. Products can be
found in thousands of local delicatessens in the tri-state area, as well as
many local and national retailers around the country.

Photo: http://www.ereleases.com/pr/2008-WorldGourmet.jpg

About World Gourmet

World Gourmet Marketing, LLC has been developing and marketing gourmet
snacks since 2002. Produced under the company’s premier brand, Sensible
Portions, World Gourmet products include all-natural and lower-calorie snacks
such as Multi Grain Crisps, Veggie Crisps, Pita Chips, Pita Bites, and Soy
Crisps. Available internationally, products are marketed under World Gourmet
and Sensible Portions brands and are sold through grocery, deli, warehouse
club, vending, and other channels of distribution. For more information, visit
http://www.sensibleportions.com.

    World Gourmet Marketing, LLC
    49 Lincoln Road, Butler NJ  07405
    tel 973-283-9220
    fax 973-283-2799

    Contact:
    John Moran
    VP of Marketing and Design
    World Gourmet Marketing, LLC
    973-283-9220 x205
    jmoran@wgourmet.com

http://www.sensibleportions.com

This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.

SOURCE World Gourmet Marketing, LLC


Source: newswire



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