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Cisco Selects Design Reactor as First Digital Media Qualified Content Partner

Posted on: Monday, 8 December 2008, 05:00 CST

- Key Partnership Enables Technology and Content Innovations for Digital Signage -

CAMPBELL, Calif., Dec. 8 /PRNewswire/ -- Design Reactor, a full-service integrated digital marketing agency, announced that it has been selected by Cisco as its first Digital Media Qualified Content Partner. As a member of Cisco's Academy of Digital Signage (ADS), Design Reactor collaborates closely with the Cisco's Digital Media Systems Group to provide leading-edge signage solutions. Cisco ADS is an innovative initiative that teaches media professionals to create and optimize content for digital signage. As an Academy member, Design Reactor is delivering innovative technology solutions for developing content that enables Cisco customers to deploy highly scalable, immersive experiences in any environment.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080512/CLM054LOGO)

"Our partnership with Cisco has resulted in display solutions that address real-world customer needs," said Leon Papkoff, Chairman and CEO of Design Reactor. "The content technology we've developed for Cisco's Digital Media Systems Group intelligently scales the pixel count for playback of high definition content on a virtually unlimited number of displays. Other solutions stretch an image or video across one or more screens. We're helping Cisco customers like Oracle deploy highly immersive brand experiences in customer visitor centers and other public environments. In environments where audiences expect bigger and bigger presentation impact, the content technology innovations that we have developed for digital signage are advancing how the industry approaches content development."

"Design Reactor is the first Ecosystem Solution Provider to achieve Digital Media Qualified Content Partner status," added Brian Gardner, Business Development Manager for Cisco's Digital Media Systems Go-To-Market Group. "Each Ecosystem Solution Provider has gone through a rigorous evaluation process and, as a result, has been carefully selected to ensure unprecedented value and a seamless collaboration experience. I'm very pleased that Design Reactor is the first to qualify in the content provider category."

"I'm extremely proud of our uniquely collaborative relationship," concludes Papkoff. "It exemplifies the spirit of cooperation between our companies and enables innovative technology marketing solutions that help customers get the most from their digital marketing investment now."

About Design Reactor

Design Reactor provides integrated digital marketing services by combining intelligence, strategic planning, and proven creative and technology innovation to deliver effective, results-driven marketing communications. The agency services industry leaders such as Cisco, Disney, HP, and Motorola. For over 10 years, it has developed award-winning digital marketing solutions and been at the forefront of emerging communications channels and platforms. The company is headquartered in Campbell, California with an office in Austin, Texas. Visit http://www.designreactor.com for more information.

About Cisco

Cisco (Nasdaq: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, visit http://newsroom.cisco.com. Cisco equipment in Emerging Markets is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

Press Contact: Jill Sugita-Hulme Design Reactor 408-341-1202 jill_hulme@designreactor.com

SOURCE Design Reactor

Source: PR Newswire

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