AT&T Gives Fans the Power to Determine Greatest Moment in AT&T Cotton Bowl History With Online and Text Voting Contest

December 8, 2008

DALLAS, Dec. 8 /PRNewswire-FirstCall/ — What’s the greatest moment in
AT&T Cotton Bowl history? Now you have the chance to decide.

To get fans even closer to the action leading up to the 2009 AT&T Cotton
Bowl Classic, AT&T Inc. (NYSE: T) today announced the availability of the
Greatest Moment in AT&T Cotton Bowl History contest, which allows fans to vote
for the best play in Cotton Bowl history.

Fans can vote online at http://www.attcottonbowl.com/vote, and AT&T
wireless customers can also vote by texting A, B or C to 7313. Football fans
can choose from three classic plays that were selected by the Cotton Bowl
Committee, including:

— A: The “Bench Tackle” in the 1954 game featuring Rice and Alabama,
where Alabama’s Tommy Lewis lept off the bench to tackle Rice halfback Dick
on his way to clear a touchdown. The referee determined that had it not
been for Lewis, Maegle would have surely scored, and Rice was awarded a
95-yard touchdown.

— B: The “Fourth-Down Catch” in the 1970 game with Texas and Notre Dame.
With only two and a half minutes remaining, Longhorn quarterback James Street and coach Darrell Royal hatched the plan that culminated with a diving
fourth-down catch by Cotton Spreyrer to keep the drive alive. Texas would go
on to score and secure their second national championship in seven years.

— C: “Montana’s Miracle Comeback” in the 1979 game with Notre Dame vs.
Houston. The Fighting Irish were down 22 points going into the fourth quarter.
By the end of the game, a legend was born as Joe Montana orchestrated one of
the greatest comebacks in college football history. Montana connected with

Kris Haines to tie the game as time expired, and Joe Unnis stepped in to kick
the extra point to give Notre Dame the victory.

“For die-hard college football fans, this is a great opportunity to get in
the action and vote for the best play in the history of the Cotton Bowl,” said

Tim McGhee, executive director, AT&T Corporate Sponsorships. “We’re proud to
provide the wireless technology for this competition. With three amazing plays
to choose from, this is an exciting contest for these athletic programs and

The Greatest Moment winner will be announced at the 2009 AT&T Cotton Bowl
Classic on January 2 in Dallas. Fans can vote an unlimited number of times
online or by text, and voters are automatically entered for a chance to win
tickets to the 2009 or 2010 AT&T Cotton Bowl Classic. Standard text message
rates apply. For official sweepstakes rules, visit

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world’s most advanced IP-based business communications services and
the nation’s leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company
list and No. 1 on America’s Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.

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Source: newswire

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