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Ad Infuse Chosen by Orange for Mobile Advertising

December 9, 2008

SAN FRANCISCO, Dec. 9 /PRNewswire/ — Ad Infuse, a leader in delivering
highly personalised mobile ad experiences, today announced that Orange has
selected the company’s adInMotion(TM) platform to enable mobile advertising to
Orange countries. The initial launch will deploy Ad Infuse technology in
several countries in Europe, providing mobile advertising capabilities to
Orange Advertising Customers through a centralized ad serving solution.

Advertisers and Publishers will benefit from a complete and integrated
Mobile Advertising Solution. Through the collaboration with Ad Infuse, Orange
will allow Advertisers to reach their targeted audience on the Three Screens
(Web, TV, Mobile), across a mobile customer base of 118 million subscribers.

“Orange is one of the foremost and most innovative mobile operators in the
world, and their unique approach to advertising continues to establish new
milestones in delivering the best mobile internet experience,” commented Brian
Cowley
, CEO, Ad Infuse. “By deploying the adInMotion platform, Orange can
further unlock the value of their mobile content, provide an incredible
opportunity to brands, and deliver a compelling service to their consumers.”

By taking advantage of adInMotion’s complete, multi-format solution with
advanced personalization capabilities, Orange will offer a Mobile Advertising
Package that provides advertising across messaging, browsing, video, and
mobile gaming applications. The multi-format capabilities will enable broader
reach for advertisers across Orange content while simplifying campaign
management through a single platform. The advanced Anonymous Personalization
capabilities provide relevant, personalized advertisements while fully
maintaining the privacy of each subscriber.

The flexibility of the adInMotion platform enables mobile operators to
easily create customized digital advertising solutions as the market continues
to evolve. The platform’s extensibility allows operators to quickly integrate
with their existing mobile content and communications solutions, working with
preferred partners to ad-enable the broadest spectrum of mobile offerings for
consumers.

About Ad Infuse

Ad Infuse is leading the industry in personalised mobile advertising
solutions. With a technology platform that delivers relevant advertising
experiences targeted to each mobile subscriber, Ad Infuse is replacing mass
communications with a direct, brand-to-consumer relationship. Uniting
operators, brands, content providers and consumers, Ad Infuse is creating a
marketplace for mainstream mobile media consumption. For operators, Ad Infuse
offers an ad-serving technology solution architected to protect consumer
privacy and to deliver a blend of ad-supported and subscription-based premium
content. For brands, Ad Infuse redefines advertising with truly dynamic ad
insertion, allowing marketers to personalise their message and build a direct,
high-impact relationship with the consumer. For content providers, Ad Infuse
offers a path to mobile syndication supported by a balanced combination of
subscription and ad-supported revenue. For consumers, Ad Infuse reveals all
the possibilities that the mobile Web has to offer — from intriguing
user-generated content and games, to the latest in news stories and pop
culture videos. http://www.adinfuse.com

SOURCE Ad Infuse


Source: newswire



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