Pure Play Music and DSG, Europe’s Leading Consumer Electronics Retailer, Announce Expanded Distribution Deal

December 10, 2008

Previously-announced agreement increased by 40%; estimated first year revenues for Pure Play of over $18 million

SANTA MONICA, Calif., Dec. 10 /PRNewswire-FirstCall/ — Pure Play Music (Pink Sheets: PPML) and DSG International, PLC, (DSGI.L) today announced that they have expanded their agreement to sell co-branded MP3 players. Based upon the strong initial response to the program, DSG will now purchase 1.4 million MP3 players pre-loaded with 60 tracks from Pure Play’s catalog of independent unsigned artists. The previous agreement, which was announced in an 8K filing with the Securities and Exchange Commission in early November, called for DSG to purchase 1 million co-branded MP3 players.

As a result of the expanded agreement, Pure Play Music expects to realize revenues of nearly $38 million over the two-year period, with over $18 million of this revenue coming during calendar 2009.

The promotion will also provide DSG and Pure Play Music branded vouchers for free music downloads for all DSG customers who purchase qualifying products – including MP3 players, music enabled mobile devices, PC’s, and audio systems.

The music download voucher is redeemable for DRM-free music from Pure Play’s extensive catalog. In addition, the Music Vouchers will entitle the DSG customer to 20 Pure Play’s pre-selected music downloads distributed through iTunes, Amazon, 7 Digital and Rhapsody.

DSG will also sell Pure Play Music’s “Hear It. Buy It.” compilation CDs, another opportunity for Pure Play’s artists to monetize their music.

Mr. Alex Grange, Chief Executive Officer, stated, “Our partnership with DSG immediately drives significant revenue traction for Pure Play Music, while letting DSG further raise the profile of digital music and connect with the iPod generation. It promotes the use of the MP3 products while showcasing new and emergent artists and bands. In addition, our artists gain invaluable exposure and recognition with DSG’s customer base.”

Pure Play Music will advertise and promote the ‘The Great Digital Music Downloads Giveaway’ on the Pure Play Music website and Internet Radio broadcasts, including their six radio stations delivered via satellite or online. Pure Play Music will also market the promotion virally via its artists’ websites and email circulars.

Mr. Grange concluded, “The fact that DSG expanded the agreement in advance of the launch date provides a clear indication that music fans are hungry for the fresh unsigned artists in the Pure Play Music catalog. We look forward to working with DSG to successfully execute on this exciting strategic initiative.”

About Pure Play Music:

Pure Play currently features and promotes over 7,000 acts from a total of 42 countries, all of whom have been vetted through the stringent Pure Play A&R selection and legal process.

Artists grant Pure Play specific non-exclusive commercial rights to their music. The Pure Play website allows access to the main radio broadcast, 6 genre-specific music streams, on-demand music tracks, artist pages, business directories, news articles, store downloads, an international gig guide and numerous other features, all of which contribute to an average page view quantity per visitor only exceeded by a few established on-line communities.

Under development for launch for the end of 2008 is ‘Pure Play People’, the Pure Play social networking platform, believed to be the next generation of both social networking and radio broadcasting.

Safe Harbor:

This release includes forward-looking statements and is subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.




SOURCE Pure Play Music

Source: newswire

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