Anvato Raises $2 Million to Expand Its ‘Human Eye’ Search Technology to Contextual Advertising
Anvato’s exclusive technology enables publishers to identify and claim ownership of online videos and monetize them via contextual ads
Oxantium Ventures, a premier technology investment firm, was this round’s lead investor. “We saw an enormous potential in Anvato’s technology to revolutionize the way video advertising is done on the Internet, and made an investment to fuel its growth,” said Ammar Qusaibaty from the Oxantium team, who will join Anvato’s Board of Directors.
Anvato said it will use the funds to launch AdMatch, its video advertising platform that enables video publishers to track and monetize their online videos through contextual advertising.
With its Content ID product, Anvato already possesses the unique capability to index any video – including major national broadcast network channels – live and track their consumption on online video distribution sites such as YouTube, Veoh and DailyMotion. AdMatch expands this offering by allowing video publishers to insert relevant, unobtrusive ads into their videos and benefit from the viral distribution of their content.
“The Series A investment will enable us to grow our business at a critical juncture where the adoption of online video is growing at an exponential pace and video publishers are looking for the best options to monetize their intellectual property,” said
Anvato is positioned to be the complete solution provider to facilitate sustainable business models for premium content owners and distributors. Using Anvato’s platform, video publishers can distribute their video assets openly, having all the tools they need to track and control their distribution and monetization from a single point.
Anvato is the first company that effectively applies cutting-edge computer machine vision to content protection and contextual advertising. Anvato enables content publishers to track and monetize their content via advertising while enabling advertisers to deliver better targeted messages and engage users by leveraging video context.
Anvato’s patent-pending technology, Perceptual Signature(TM), uses machine vision to extract knowledge about objects, scenes and visual cues from videos.
Founded in 2007, Anvato is headquartered in
About Oxantium Ventures
Oxantium Ventures is a premiere technology investment group supporting companies at seed, early, and growth stage by providing capital, insight, and years of experience in research, industry, and government. Headquartered in
SOURCE Anvato Inc.