Valassis Continues Expansion of America’s Looking For Its Missing Children(R) Program
one of the nation’s leading media and marketing services companies, announced
today that it is once again expanding the America’s Looking For Its Missing
Children(R) Program on its RedPlum(R) Free-standing Insert (FSI). The national
FSI reaches 60 million households across the nation and has a banner on the
top back cover of the coupon booklet which features a Have You Seen Me? (R)
color photo of a missing child. Beginning in
program will allow Valassis to regionalize and target color photos of
different missing children across five distinct areas of the country every
week, based on FBI information as to where that child may have been last seen.
“With this initiative, it is possible for consumers to receive the
national RedPlum FSI in a given weekend in
one child, while consumers in
different missing children relevant to those communities,” said
Schultz
result of this new capability, it is our hope and expectation that we can
contribute to the safe recovery of even more children through our partnership
with the National Center for Missing & Exploited Children(R)(NCMEC) and the
U.S. Postal Service. Valassis is proud to participate in such an important
cause and remains steadfastly committed to the continued success of the
America’s Looking For Its Missing Children(R) Program.”
We began the program in 1985 in partnership with NCMEC and the U.S. Postal
Service. Last year, Valassis expanded the program from the RedPlum Shared Mail
Package to the FSI and online at http://www.redplum.com. Today, the program
reaches an estimated 130 million households.
It has grown to become the most successful private-sector program of its
kind. The Have You Seen Me? (R) color photos feature the names and faces of
missing children, along with a toll-free number and Web site address dedicated
to handling leads on locating these children. To date, as a direct result of
these leads generated by Valassis’ partnership program, 148 missing children
have been safely recovered.
“As the founder and steward of the Missing Child Program for the last 25
years, I am very pleased that we’ve found another way to extend its reach,”
said
“This expansion allows for greater visibility and a wider variety of photos to
get delivered to consumers across the country. I have great conviction that
the power of this company will protect our children and bring more children
home. A picture is the most important tool for law enforcement to recover a
missing child and that photo is the hope of searching parents to bring their
child home.”
“Valassis’ continued expansion of its Missing Child Program is a public
service that will deliver even more missing children’s photos into millions of
households nationwide, increasing the likelihood of a child’s recovery,” said
look for the missing child photos on the RedPlum Free-standing Inserts, Shared
Mail Packages and online. One lead can bring a missing child home.”
To learn more, go to:
http://www.valassis.com/1024/Company/missingchild.aspx.
About Valassis
Valassis is one of the nation’s leading media and marketing services
companies, offering unparalleled reach and scale to more than 15,000
advertisers. Its RedPlum media portfolio delivers value on a weekly basis to
over 100 million shoppers across a multi-media platform – in-home, in-store
and in-motion. Through its newest offering – redplum.com – consumers will find
compelling national and local deals online. Headquartered in
with approximately 7,000 associates in 28 states and nine countries, Valassis
is widely recognized for its associate and corporate citizenship programs,
including its America’s Looking for Its Missing Children(R) program. Valassis
companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion
Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing
Services, Inc. For more information, visit http://www.valassis.com or
http://www.redplum.com.
Safe Harbor and Forward-Looking Statements
Certain statements found in this document constitute “forward-looking
statements” within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks and
uncertainties and other factors which may cause the actual results,
performance or achievements of Valassis to be materially different from any
future results, performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others, the following:
price competition from our existing competitors; new competitors in any of our
businesses; a shift in customer preference for different promotional
materials, promotional strategies or coupon delivery methods including as a
result of declines in newspaper circulations; an unforeseen increase in our
paper or postal costs; changes which affect the businesses of our clients and
lead to reduced sales promotion spending including a decrease in marketing
budgets which are generally discretionary in nature and easier to reduce in
the short-term than other expenses; challenges and costs of achieving
synergies and cost savings in connection with the ADVO acquisition and
integrating ADVO’s operations may be greater than expected; our substantial
indebtedness, and our ability to incur additional indebtedness, may affect our
financial health; certain covenants in our debt documents could adversely
restrict our financial and operating flexibility; fluctuations in the amount,
timing, pages, weight and kinds of advertising pieces from period to period,
due to a change in our clients’ promotional needs, inventories and other
factors; our failure to attract and retain qualified personnel may affect our
business and results of operations; a rise in interest rates could increase
our borrowing costs; the outcome of ADVO’s pending shareholder lawsuits;
possible governmental regulation or litigation affecting aspects of our
business; and general economic conditions, whether nationally or in the market
areas in which we conduct business, may be less favorable than expected. We
disclaim any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise. Additional risks include, but are not limited to those risk factors
described in our Annual Report on Form 10-K for the year ended
(the 2007 Form 10-K) and our other filings with the United States Securities
and Exchange Commission (“SEC”).
SOURCE Valassis