Mark McLaren Named National Accounts Manager at MRI

NEW YORK, Dec. 11 /PRNewswire/ — Mark McLaren has been named National Accounts Manager for Agency and Advertiser Sales at Mediamark Research & Intelligence (MRI).

In his new position, McLaren will manage key advertising agency and national advertiser accounts. Having joined MRI in May 2007, McLaren most recently was Sr. Research Associate, New Ventures, where he managed MRI’s exploration of passive print measurement using RFID technology. He also worked on strategy and new product development, performing financial and marketplace analysis for potential MRI products and acquisition targets.

McLaren graduated with distinction from New York University’s Stern School of Business with a Master’s of Business Administration. He joined MRI after a successful career as a conductor and pianist, serving as Music Director and Conductor on such Broadway and National Touring companies as The Phantom of the Opera, CATS, and Chitty Chitty Bang Bang.

About MRI…

Founded in 1979, MRI interviews approximately 26,000 U.S. adults in their homes each year, asking about their use of media, their consumption of products and their lifestyles and attitudes.

MRI is the country’s leading provider of magazine audience and multimedia research data. The company releases data from Survey of the American Consumer (adults 18+) twice yearly, in the spring and fall. MRI data have become the basic media-planning currency for the majority of the media plans that are created each year by national advertisers and their agencies.

MRI Starch, a leader in providing marketing intelligence of print advertising effectiveness, is a division of MRI.

MRI is part of GfK Group AG, Nuremberg, Germany. The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The Group has 115 companies covering more than 100 countries. Of a total of approximately 10,000 employees, more than 80% are based outside Germany.

For more information, please visit http://www.mediamark.com/

SOURCE Mediamark Research & Intelligence (MRI)