Nick at Nite Is 2008′s Top Total Day Cable Net With Adults 18-49

Network Delivers 11 Consecutive Months of Double-Digit Growth with All Key Demos

NEW YORK, Dec. 16 /PRNewswire/ – Nick at Nite is total day’s number-one basic cable network in 2008 with Adult 18-49 delivery. Marking its most-watched year in four years with A18-49, Nick at Nite placed second overall only to sister-channel Nickelodeon for the year with total viewers. The network posted 11 consecutive months (January – November 2008) of double-digit growth this year with both A18-49 and total viewers (P2+).

Nick at Nite’s 2008 performance highlights include:

• Nick at Nite is ranked number one with Adults 18-49 for 2008 in total day, according to Nielsen Media Research (12/31/07-12/14/08)–averaging a .6/655,000 A18-49 (up +20% in rating over last year), and marking its most-watched year in four years with A18-49.
• Among Men 18-49, Nick at Nite is cable’s fastest-growing cable entertainment network, averaging a .4/245,000 million M18-49 (up +33% in rating) — its most-watched year ever.
• Nick at Nite was the number-one ranked network with Women 18-49 for the fifth straight year in total day, averaging a .7/410,000 million W18-49 (up +17%).
• In prime time, Nick at Nite averaged a .7/1.7 million P2+–up +40% over last year (Nick at Nite airs 9 p.m. to 11 p.m. ET/PT in prime).

Driven by family comedies and new original hits such as George Lopez, Family Matters, Home Improvement, and Gym Teacher: The Movie, Nick at Nite’s programming highlights include:

• George Lopez (airs regularly at 10 p.m. [all times ET/PT]) averaged a .6/716,000 with A18-49 (10 p.m.) for the year, up +50% over last year’s like time period.
• Family Matters (airs regularly at 11 p.m.) averaged a .7/753,000 with A18-49 in 2008, up +40%.
• Home Improvement (airs regularly at 9 p.m.) averaged a .4/450,000 A18-49, up +33% over last year.
• Gym Teacher, a Nick at Nite original TV family movie (Sept. 12, 8 p.m.) was the number-one telecast on broadcast and basic cable television for the night with kids 2-11, earning a 4.6/1.6 million, up +59% over last year. Gym Teacher: The Movie drew 3.0 million total viewers (up +73%).

Nick at Nite is Nickelodeon’s nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, and The Fresh Prince of Bel-Air, as well as Roseanne, one of the most celebrated sitcoms in TV history. Coming in 2009 to Nick at Nite is the hit comedy Everybody Hates Chris from co-creator and narrator Chris Rock, inspired by his real-life childhood experiences.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

SOURCE Nickelodeon