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Nickelodeon's Digital Portfolio Places First Among Kids and Family Websites in Visits and Total Time Spent For 2008

Posted on: Tuesday, 16 December 2008, 13:33 CST

NEW YORK, Dec. 16 /PRNewswire/ -- Nickelodeon Kids and Family Group's portfolio of digital sites will close 2008 in first place among all kid and family web destinations, based on its monthly average of 131 million visits and total of 2.4 billion minutes in time spent (source: comScore U.S. Media Metrix). Nickelodeon Kids and Family's portfolio of gaming sites also produced a monthly average of 22 million unique game players and totaled 20 billion game plays for the year (source: Omniture SiteCatalyst) -- reaching more visitors than any other portfolio of online gaming sites.

Highlights of Nickelodeon Kids and Family Group's overall digital performance in 2008 include (source: comScore MMX January-November 2008, unless otherwise noted):

• Nickelodeon Kids and Family Group's portfolio of digital sites top 2008 among kid/family-oriented websites, based on its monthly average of 131 million visits, and a collective total of 2.4 billion minutes. The digital sites averaged 27.1 million unique visitors per month in 2008.

• Nickelodeon Kids and Family's portfolio of gaming sites produced a monthly average of 22 million unique game players and 20 billion total game plays in 2008.

Highlights of Nickelodeon Kids and Family Group's individual digital properties in 2008 include:

• The Nick sites collectively had their highest month ever in March 2008, delivering increases of +27% in visitors (11.9 million), +32% in visits (36.6 million) and +16% in page views (318 million).
  • Nick.com led among kids' websites in unique visitors for the months of March (10 million) and April (8.7 million).
  • The 2008 Kids' Choice Awards, which generated 89.3 million online votes and 1.7 million unique visitors, 2 million visits and 27.1 million pages views, led Nick.com to its highest trafficked day ever on March 29.
  • iCarly.com had its best month ever in June with 3.4 million unique visitors.

• In 2008, Nick Jr.com and NOGGIN.com combined are the number-one pre-school and parenting sites in terms of total average monthly unique visitors (5.6 million in 2008) and time spent per visitor (2 hours).
  • NickJr.com had a record-breaking month in November 2008, reaching 6.2 million unique visitors (up +32% over November 2007), and averaging 114 minutes in time spent per visitor (up +31%).
  • Noggin reached an average of 1.8 million unique visitors in 2008 (up +44%).

• Neopets remains the number-one stickiest youth entertainment site with more than 2.5 hours of time spent per user. The site added 8.6 million new users in 2008, increasing the total number of registered users to 53 million, and generating a total of 2.6 billion game plays (source: Internal Database: Datamart, 2008).

• AddictingGames hit new site records in 2008, including: 11.1 monthly unique visitors (up +23% over last year's like time period) and 52.9 minutes per visitor in November (+127%). In 2008, the site garnered 4.8 billion game plays (source: comScore MMx and Omniture SiteCatalyst).

• The-N sites (The-N.com and Quizilla.com) averaged 2.9 million unique visitors in 2008, garnering the highest concentration (26%) of teens 12-17 of any site in the online teen community.
  • The-N.com grew +34% year-over-year with teens 12-17 and +16% with teen girls 12-17 in 2008, averaging 1.1 million unique visitors for the year.

• Shockwave set records in 2008, reaching 5.8 million monthly unique users in May (up +25% over year-ago and the highest traffic since December 2006), and 56 minutes per user in July (up +75 over last year). The site also generated 1.5 billion game plays for the year (source: Comscore MMx and Omniture SiteCatalyst).

• ParentsConnect grew in all key metrics in 2008, delivering increases of +173% in total unique visitors (averaging 901,000 in 2008); +161% in visits (averaging 1.2 million); +719% in page views (averaging 11.8 million); and up +202% in time spent (averaging 5.5 minutes per visitor).

The Nickelodeon Kids and Family Group portfolio of digital sites, which serve kids, tweens and teens, and parents, focus on the pre-eminent activities that its audiences participate in online: gaming, social-networking and community, and video. The group of sites include Nick.com (http://www.nick.com); NickJr.com (http://www.nickjr.com/arcade); The-N.com (http://www.the-n.com); Neopets (http://www.neopets.com); Shockwave (http://www.shockwave.com); AddictingGames (http://www.addictinggames.com); ParentsConnect (http://www.parentsconnect.com); and NOGGIN.com (http://www.noggin.com); among others.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

SOURCE Nickelodeon

Source: PR Newswire

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