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HitFix, New Entertainment News Website, Launches With Established Writers Including Drew ‘Moriarty’ McWeeny

December 16, 2008

LOS ANGELES, Dec. 16 /PRNewswire/ — HitFix, a new entertainment news and
events website, today announced that longtime movie blogger and columnist Drew
McWeeny
will be joining the new online property, HitFix.com, which is
launching this month.

McWeeny, who wrote under the pseudonym “Moriarty,” will join a roster of
established entertainment industry writers as the new online destination’s
full-time Film Editor. He will also launch a new movies and DVD blog on the
site, Motion Captured.

HitFix.com’s editorial team includes Daniel Fienberg, longtime Zap2It
writer and American Idol blogger, who will spearhead the site’s TV blog, The
Fien Print; Melinda Newman, former West Coast Bureau Chief for Billboard, who
will cover the music industry in The Beat Goes On; and site co-founder and
editor-in-chief Gregory Ellwood, formerly of MSN Movies’ Hollywood Hitlist
column, who will chronicle the rest of this year’s awards season in the Awards
Campaign 2009 blog.

“When I was first approached about joining HitFix, I wondered what one
more pop culture site could bring to the Internet that didn’t already exist,
but as I’ve learned more, I realized there is absolutely a demand for what
we’re going to provide,” McWeeny says. “I think HitFix has a chance at
becoming a major part of the daily lives of readers, and an important tool in
how they plan and enjoy the entire world of entertainment, and that’s a pretty
great thing to be part of.”

Founded by Ellwood and Jennifer Wilhelmi Sargent, two industry
professionals with more than 20 years of combined online experience,
HitFix.com integrates breaking entertainment news with downloadable events.
The site’s signature application, The HitFix Forecast, allows users to easily
view everything that’s next in entertainment, similar to a weather forecast.
Whether it’s what movies are in theaters, the must watch TV shows, new music
and DVD releases, concert tours, sports tickets or local events, The HitFix
Forecast will offer visitors a groundbreaking way to discover new events and
personalize their entertainment options. HitFix’s editorial team will
spotlight the most important national events, but the site will also allow
visitors to filter their experience to find out what’s going on in their
hometown. Beyond being able to sign up for reminders and alerts, users are
able to download the events they are most interested in to their personal
calendars.

Leading brands, such as Paramount Vantage, will be able to maximize the
potential of this new property by reaching its target audience of
entertainment enthusiasts, in this case, moviegoers.

“HitFix is well experienced in its editorial team and smart in knowing
what people want from an entertainment website. This is an exceptional blend
of elements in a crowded marketplace. The site will easily lend itself to
becoming a major online destination and is an excellent, new platform for us
to feature our upcoming releases ‘Revolutionary Road’ and ‘Defiance,’” said
Bladimar Norman, VP, Marketing at Paramount.

HitFix.com offers partners the opportunity to integrate brand campaigns
with high-impact programs such as product placement, title sponsorship, custom
editorial and advertorial, Forecast placement (for events), original content
and much more.

About HitFix

HitFix is creating a unique offering by bringing the world of insider
entertainment to fans of movies, television and music while providing an
insider view on the news, events and information that matter most. HitFix
recently secured funding from several East Coast-based angel investors. For
more information about HitFix, please contact us at info@hitfix.com. Find us
online at http://www.hitfix.com

SOURCE HitFix


Source: newswire



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