Bandit’s Business Booms Despite Ailing Economy

December 17, 2008

Agency’s Strong Portfolio of Licensed Music Spurs Record Growth and Opens Doors to Partnership Opportunities

CHICAGO, Dec. 17 /PRNewswire/ — Bandit Productions, one of the country’s leading urban agencies, shows record growth this year despite enormous industry declines. While the competition is struggling with huge losses, Bandit’s revenues have skyrocketed nearly 425 percent above last year. The Chicago-based agency contributes the bulk of its success to the company’s unique ability to captivate the hard-to-reach urban youth consumer. “At Bandit we have mastered the art of reaching the urban consumer through innovative music licensing deals that align brands with strategically selected music acts for advertising integration. We also provide fully integrated brand partnerships that include tour sponsorships, product placement, viral marketing campaigns and much more,” said Eric Sheinkop, founder and co-owner of Bandit.

Over the past year, Bandit’s branding and consulting arm was awarded several multi-million dollar accounts to handle for major corporations including: Philip Morris International, McDonald’s, Disney, HBO, Midway Games and Kellogg’s. Additionally, Bandit’s artist management division was able to procure nearly one million dollars in production budgets for Chicago independent artists, and secure three major label record deals for its artist roster that includes Hey Champ, the Chicago electro-pop-rock band that recently signed to Lupe Fiasco’s label, 1st and 15th. Bandit also has a major music licensing joint venture with a few prominent advertising and music industry experts, including the respected Peter Jansson of PanPacific Music. Jansson was co-founder of the largest record label in the world with the Chinese Government, and was responsible for the largest synch licensing deal in American history for his role in the soundtrack for the movie Shrek.

About Bandit

Originally founded in 1999 as a record label, Bandit solely focused on discovering and developing local Chicago music talent. In 2002, Bandit expanded its services to include strategic branding, music licensing and event production to leverage its vast licensed music catalogs, and a staff of music and marketing professionals. The company quickly grew beyond just local artists and grassroots platforms to also include national artists and corporate campaigns. Bandit currently has two entities under its umbrella: Bandit Branding, Consulting and Execution and Bandit Management. Bandit Branding, Consulting and Execution focuses on corporate branding campaigns and national marketing initiatives, while Bandit Management concentrates on artist development and career management.

In addition to numerous corporate alliances, Bandit has partnered with several prominent artists such as Jay-Z, Lupe Fiasco, Nas, Ludacris, Ben One, The Cool Kids, and Hey Champ on major music deals and projects.

Sheinkop and co-founder John Williamson are currently collaborating with their staff on the development of a marketing handbook that discusses the best practices to reach the urban youth consumer market.

More information about Bandit and the services it offers is available at http://www.banditproductions.com.

    Media Contact:

    Tesa Anewishki
    (312) 823-8757

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SOURCE Bandit Productions, Inc.

Source: newswire

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