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Coca-Cola Teams Up with Duane Reade to Bring Broadway's 'CHICAGO' to Consumers

Posted on: Wednesday, 17 December 2008, 08:24 CST

NEW YORK, Dec. 17 /PRNewswire-FirstCall/ -- The Coca Cola Company (NYSE: KO), in conjunction with the smash hit musical, CHICAGO, will bring a bit of Broadway to consumers this holiday season as the company announced a promotion of unprecedented value to drive theater goers to the Tony Award-winning smash hit.

Cast members of Broadway's CHICAGO will appear at Manhattan Duane Reade locations this month to highlight a buy-three, get-one-free ticket discount promotion when customers purchase a 12-pack, 1.5 liter, or 20 oz. Coca Cola product during the month of December. Tickets may be purchased now for performances through February 20, 2009, and would make great gifts for the holidays.

CHICAGO's Nicole Bridgewater and Dylis Croman, who play the parts of Liz and Annie respectively, will be signing autographs on Thursday, December 18th at the Duane Reade location in Times Square (Broadway & 7th Avenue) from 3:00 to 4:00 pm.

In addition to the cast members, street teams from WPLJ radio will be on site to hand out promotional materials and a CHICAGO CD to participating consumers.

The buy-three, get-one-free promotion, is an exclusive partnership between Coca-Cola and Duane Reade. Participating consumers also will receive a free CHICAGO original cast recording CD ($19.99 value) with each four-ticket purchase. More details may be found at www.theCoca-Colacompany.com, or chicagothemusical.com.

Additional CHICAGO cast appearances at select Duane Reade stores are scheduled for the following:

• 1627 Broadway At 50th Street, Thursday, Dec. 18th from 4:00 pm; Nili Bassman (aka Hunyak) & Melinda Rae Mahon (aka Go-To-Hell Kitty)

• 325 Columbus Ave & W.75th Street, Saturday, Dec. 20th from 12:00 pm; Donna Marie Asbury (aka June) & Nili Bassman

SOURCE The Coca Cola Company

Source: PR Newswire

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