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Connecticut Police Chiefs Association, Anheuser-Busch Team Up to Keep Roads Safe This Holiday Season

Posted on: Thursday, 18 December 2008, 09:15 CST

CROMWELL, Conn., Dec. 18 /PRNewswire/ -- Just in time for the busy holiday travel, the Connecticut Police Chiefs Association (CPCA) and Anheuser-Busch today launched a statewide public safety campaign to encourage motorists to use seat belts and designated drivers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081218/AQTH010)

The campaign consists of more than 750 posters placed in bars and restaurants throughout the state featuring CPCA President, Chief Matthew A. Reimondo, that read: "Thanks to You ... Seat Belts & Designated Drivers Save Lives." The campaign will continue through 2009.

"This poster campaign focuses on two simple steps drivers can take to prevent traffic deaths -- wearing your safety belt and not driving impaired," stated Reimondo. "We appreciate the opportunity to partner with Anheuser- Busch and its Connecticut wholesalers to reach motorists and promote responsible driving decisions."

Fortunately, drunk-driving fatalities are down nationwide and in Connecticut. According to the National Highway Traffic Safety Administration, drunk-driving fatalities in Connecticut are down 66 percent since 1982.

"We share the same goals as the CPCA -- saving lives and preventing drunk driving," said Carol Clark, vice president of Corporate Social Responsibility at Anheuser-Busch, Inc. "This proactive effort involving all of our Connecticut wholesalers allows us to be part of the solution, especially with the busy holiday travel under way."

The four Anheuser-Busch wholesalers who serve Connecticut -- Dichello Distributors of Orange, Dwan and Company of Torrington, Hartford Distributors of Manchester, and Levine Distributing of Norwich -- will work closely with the CPCA to distribute the posters to retail accounts throughout the state.

Anheuser-Busch is the industry leader in promoting responsibility, with ads dating back to the early 1900s that carried the tagline "Budweiser Means Moderation." Since 1982, the company and its 600 wholesalers nationwide, including the four in Connecticut, have invested more than $750 million in alcohol awareness and education programs and partnerships. In 2008, for the fifth year in a row, the company ranked first in the beverage industry for social responsibility in FORTUNE magazine's "America's Most Admired Companies" and "Global Most Admired Companies." More information about Anheuser-Busch's responsibility efforts is available at http://www.beeresponsible.com.

SOURCE Connecticut Police Chiefs Association; Anheuser-Busch, Inc.

Source: PR Newswire

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