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Spring Air Will Put Its Muscle Behind the Official Ironman(R) Mattress Line

December 19, 2008

BEDDING LEADER WILL PRODUCE AND MARKET EXCLUSIVE MATTRESS LINE FOCUSING ON THE UNIQUE NEEDS OF ATHLETES

TAMPA, Fla., Dec. 19 /PRNewswire/ — The Spring Air Company, one of the world’s largest mattress manufacturing companies, today signed an exclusive licensing agreement with T3 Athletic Recovery Products to produce and market the official mattress of Ironman(R). The new lineup will be showcased at the Winter Las Vegas Furniture Market in early February 2009 and will be available at leading retailers shortly thereafter.

“There is nutrition, apparel and several other consumer products dedicated to athletes – but bedding has yet to be among the branded products. We’re excited to be able to bring a new offering to the market,” said Spring Air acting CEO Steve Cumbow. “The Ironman lineup will utilize technology designed to give Ironman athletes and active consumers alike the quick recovery needed to live vibrant and productive lives.”

“Spring Air believes the official Ironman(R) Mattress Series developed by T3 Athletic Recovery Products is a way to tap into a new market focusing on delivering the right type of support and recovery to more athletic consumers until now underserved by the bedding market,” he added.

Dan Ederer, a founder of T3 Athletic Recovery Products said, “Anyone who has experienced an Ironman event, as a volunteer, spectator or athlete, recognizes the importance of rest and recovery. Now, there is a mattress designed for the everyday hero and the Ironman athlete. The Ironman T3 Athletic Recovery mattress is all about recovery.”

Celebrating its 30th anniversary this year, the Ford Ironman World Championship in Hawaii features more than 1,700 of the world’s fittest athletes attempting to earn the title of “Ironman.” They range from 18 to 79 years of age and compete in the world-famous 140.6-mile odyssey: a 2.4-mile ocean swim, a 112-mile bike ride and a 26.2-mile marathon in a classic battle against the sweltering heat – and themselves. Ironman has become a lifestyle to millions around the globe, with athletes that demonstrate passion, courage and determination.

World Triathlon Corporation, owners and organizers of Ironman, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 50 qualifying events worldwide. Supported by leading corporate partners, Ironman is the leading sports brand in the world. Ironman has been a respected name in triathlon since its inception 30 years ago and is regarded as the world’s most challenging endurance event.

T3 Athletic Recovery Products was founded by a triathlete for all endurance athletes. The company is committed to making quality products that promote and enhance a true physical recovery and the restoration necessary after intense training.

T3, T3 Athletic Recovery Products, Complete the Cycle and T3 Athletic Recovery Mattress are trademarks of Sunrise Mattress Company, Inc. The Ironman logo is a trademark of the World Triathlon Corporation

Founded in 1926, The Spring Air Company is one of the world’s largest mattress manufacturing companies with more than 650 employees in nine company owned locations in the United States, and three domestic and 20 international licensee facilities with approximately 1,220 employees. Its well-known consumer brands include: Back Supporter Classic, Back Supporter Four Seasons, Nature’s Rest and Chattam & Wells.

    Contact:  Stan Steinreich / Ryan Smith
              Steinreich Communications
              (201) 498-1600 

SOURCE Spring Air


Source: newswire



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