Spring Air Will Put Its Muscle Behind the Official Ironman(R) Mattress Line
BEDDING LEADER WILL PRODUCE AND MARKET EXCLUSIVE MATTRESS LINE FOCUSING ON THE UNIQUE NEEDS OF ATHLETES
“There is nutrition, apparel and several other consumer products dedicated to athletes – but bedding has yet to be among the branded products. We’re excited to be able to bring a new offering to the market,” said Spring Air acting CEO
“Spring Air believes the official Ironman(R) Mattress Series developed by T3 Athletic Recovery Products is a way to tap into a new market focusing on delivering the right type of support and recovery to more athletic consumers until now underserved by the bedding market,” he added.
Celebrating its 30th anniversary this year, the Ford Ironman World Championship in
World Triathlon Corporation, owners and organizers of Ironman, is a
T3 Athletic Recovery Products was founded by a triathlete for all endurance athletes. The company is committed to making quality products that promote and enhance a true physical recovery and the restoration necessary after intense training.
T3, T3 Athletic Recovery Products, Complete the Cycle and T3 Athletic Recovery Mattress are trademarks of Sunrise Mattress Company, Inc. The Ironman logo is a trademark of the World Triathlon Corporation
Founded in 1926, The Spring Air Company is one of the world’s largest mattress manufacturing companies with more than 650 employees in nine company owned locations in
Contact: Stan Steinreich / Ryan Smith Steinreich Communications (201) 498-1600
SOURCE Spring Air