Give the Gift of Digital Television With a Converter Box for Friends and Family

December 19, 2008

WASHINGTON, Dec. 19 /PRNewswire/ — One of the most thoughtful gifts of
the holiday season may be to help a friend, family member or someone in need
make the transition to digital television (DTV) ahead of the February 2009
switch-off of analog TV signals by full-power broadcasters.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081219/AQF026)

This is the perfect time of year to think of others and to help your
neighbors who might need assistance with the DTV transition,” says Mark Lloyd,
Vice President of Strategic Initiatives at the Leadership Conference on Civil
Rights, the nation’s leading grassroots human rights organization.

“Low-income households, seniors, minorities, or persons with disabilities
– those millions of Americans most likely to be adversely affected — cannot
be permitted to lose their television lifelines, even for just a day or two,”
he said. “If you know of someone who is watching analog TV today with an
antenna, please do what you can to help that individual make the transition

When considering your gift list, consider that one of the most affordable
ways to make the transition is with the purchase of a digital-to-analog
converter box, like the DTT901 from Zenith. The federal government is
offering $40 discount coupons for consumer purchase of digital TV converter
boxes. Coupons, which are delivered by mail, need to be requested by the end
of the year at http://www.DTV2009.gov, or by calling 1-888-DTV-2009. The
Zenith converter box is widely available at national retailers at a suggested
retail price of less than $60 (just $20 with the government coupon).

Zenith is encouraging analog TV viewers to install their boxes now to
begin enjoying the benefits of digital broadcasting and to avoid possible
confusion about receiving the new digital channels on Feb. 17, 2009, when the
nation’s full-power TV broadcasters make the transition to all-digital

With only two months remaining until the analog switch-off, Zenith has
stepped up its consumer education efforts by launching an online resource to
help consumers properly install their new converter boxes. The Zenith web site
(http://www.zenith.com/dtv) includes a new online video that, among other
things, shows how to scan the new digital channels with a touch of a button on
the box’s remote control. Captioned and also available online in Spanish, the
video shows how easy it is to connect a converter box to an analog TV

The Zenith DTT901 digital TV tuner converter box, endorsed by low-power
community broadcasters, full-power broadcasters and disability advocates for
its ease-of-use, combines advanced digital technology in a simple package for
consumers. Watching digital full-power or analog low-power TV stations are
both possible with the DTT901, which is designed to “pass through” analog TV
signals from the antenna to the TV when the converter box is turned off. When
turned on, the converter’s on-board digital tuner delivers additional channels
of weather, news, and entertainment sent by local digital TV broadcasters.

If you already have a digital TV (with a built-in digital tuner) or if
your analog TVs are connected to cable or satellite, the digital TV broadcast
transition won’t affect you directly, but you can still help others make the
transition to DTV, suggests LCCR’s Lloyd. If you applied for government
coupons and don’t need two after all, you may wish to help someone obtain a
converter box with it or even purchase a box as a gift without using a coupon.

“Think about your neighbors in need during this season of giving,” Lloyd
urges. “Consider donating one or more converter boxes to your local senior
center, assisted living facility, church or synagogue. For those in need, it
will not only brighten their holidays but brighten their lives year ’round.”


Source: newswire

comments powered by Disqus