Diddy and CIROC Vodka Ring In the ‘Blue Year’ with Million Dollar Offer to New York

“Official Vodka of New Year’s Eve” Wants to Take Over Times Square on December 31

NEW YORK, Dec. 23 /PRNewswire/ – CIROC Ultra Premium Vodka, the Official Vodka of New Year’s Eve, and Sean “Diddy” Combs have made an unprecedented offer to the City of New York: the brand and the hip-hop mogul plan to donate $1 million to a charity on behalf of the city in exchange for a New Year’s Eve ball takeover.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081223/NY54505 )

The brand has already secured an enormous presence in Times Square this holiday season with its impressive billboards, but in true Diddy fashion, the plan doesn’t stop there. The vodka brand wants to change the historic crystal ball to reflect its iconic blue sphere. The color of the sphere originates from a unique plant that grows in the Gaillac region of France, where CIROC is still produced, and serves as a symbol of prosperity for the area even today.

“As the ‘Official Vodka of New Year’s Eve,’ it’s only fitting that we take over New York, the most iconic New Year’s city in the world,” said Combs, who entered into a strategic marketing alliance with the ultra-premium spirit more than one year ago. “I’m going to give every adult in America a taste of what it’s like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year.”

Consumers should also stay tuned for a soon-to-be-announced campaign this holiday season that will focus on one of the most important aspects of sophisticated celebration — responsibility.

For more information, visit http://cirocvodka.com.

About CIROC

CIROC Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. This ultra-premium vodka launched nationwide in September 2003. In October 2007, DIAGEO — the world’s largest spirits, wine and beer company — made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Combs and Sean Combs Enterprises will take the lead on all brand management activities for CIROC. CIROC, 40% Alc./Vol. (80 proof), is imported by DIAGEO. Celebrate Life Responsibly.

    Contacts

    Diageo                                            Taylor PR
    Tammy Thompson                                    Bryan Pierce
    Tammy.Thompson@diageo.com                         bpierce@taylorpr.com
    203-229-4876                                      212-714-5784

SOURCE CIROC Vodka