Dr Pepper Snapple Announces 2009 Ad Agency Assignments
Inc. (NYSE: DPS) today announced that it has determined 2009 brand assignments
for its three principal advertising agencies of record.
Deutsch L.A., which won creative duties earlier this year for regular Dr
Pepper and Snapple, will begin work on Diet Dr Pepper line in the new year.
the 7UP, Sunkist Soda and A&W brands in 2009. Laird & Partners will continue
on the Mott’s trademark brands.
“This is a move that makes sense for a number of reasons, but chief among
them are better focus, alignment and efficiency,” said
executive vice president of marketing for DPS. “We’re very pleased with the
work Deutsch has done since we brought them on board, and we’re looking
forward to their contributions to the continued momentum of Diet Dr Pepper.
Y&R already has a long and successful track record on our business, and this
realignment will channel their ideas, talents and energies toward growing key
pieces of our flavor portfolio, such as 7UP, Sunkist and A&W.”
About Dr Pepper Snapple Group
Dr Pepper Snapple Group Inc. (NYSE: DPS) is an integrated refreshment
beverage business marketing more than 50 beverage brands to consumers
brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda,
Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel,
Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites.
and operates 24 bottling and manufacturing facilities and more than 200
distribution centers across
SOURCE Dr Pepper Snapple Group Inc.