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3 MUSKETEERS(R) Brand Presents the Times Square New Year's Eve Wishing Wall

Posted on: Friday, 26 December 2008, 10:49 CST

NEW YORK, Dec. 26 /PRNewswire/ -- For the first time ever, this New Year's Eve the 3 MUSKETEERS(R) Brand is proud to present the Times Square New Year's Eve Wishing Wall. Millions of people from around the world can share their hopes, dreams and resolutions for 2009 on over a ton of confetti that will rain down on New York City's Times Square at the stroke of midnight this New Year's Eve.

"Making a New Year's resolution is as famous as the celebration itself, and for 2009 we want to start the New Year right," said Michele Kessler, vice president of marketing, Mars Snackfood US. "This New Year's Eve, 3 MUSKETEERS(R) Mint will take over Times Square to usher in New Year's resolutions and celebrate a lighter way to enjoy chocolate."

As the official presenting sponsor of the Confetti Wishing Wall, new 3 MUSKETEERS(R) Mint -- light and fluffy mint nougat dipped in luscious dark chocolate -- will be sampled throughout Times Square on the evening of the 31st. With 45 percent less fat than the average leading chocolate brands, 3 MUSKETEERS(R) Mint makes it easy to keep that New Year's resolution and feel good about enjoying your favorite chocolate without regret in 2009.

Messages will be printed on multicolored confetti and can include serious or silly personal goals, dreams or hopes for a better world. Participants can submit their confetti wishes in person at the Times Square Information Center, located at 1560 Broadway, or at the M&M'S WORLD(R) Store at 1600 Broadway. Wishes can also be submitted online at http://www.timessquarenyc.org/nye/nye_interactive.html under "Wishing Wall Online."

About 3 MUSKETEERS(R) Brand

For over 75 years, 3 MUSKETEERS(R) Brand has provided chocolate lovers a light and fluffy chocolate treat, with 45% less fat than the average leading chocolate brands. With the introduction of 3 MUSKETEERS(R) Mint, chocolate enthusiasts can enjoy a one-of-a-kind chocolate experience indulging into the refreshing combination of mint and dark chocolate. 3 MUSKETEERS(R) is owned by Mars Snackfood US, a division of Mars North America, one of the world's leading food manufacturers. Detailed product information is available online at www.3musketeers.com.

About Mars Snackfood US:

Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the U.S., Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, New Jersey, Mars North America employs more than 15,000 associates in the United States, with 72 facilities nationwide. Mars Snackfood US includes some of the world's favorite brands such as: M&M'S(R) Brand, SNICKERS(R) Brand, DOVE(R) Chocolate Brand, MILKY WAY(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand, and Wrigley's SKITTLES(R) Brand, STARBURST(R) Brand, SPEARMINT(R), JUICY FRUIT(R), and ALTOIDS(R) brands. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit mars.com.

About Times Square New Year's Eve 2009

The Times Square Alliance and Countdown Entertainment are the organizers of Times Square New Year's Eve 2009. The Times Square Alliance works to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon of entertainment, culture and urban life. Countdown Entertainment, which represents the owners of One Times Square, and the New Year's Eve Ball, is a marketing management and consulting services company specializing in the Times Square area.

12NY08-0146

SOURCE Mars Snackfood US

Source: PR Newswire

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