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Last updated on May 27, 2012 at 13:51 EDT

Released: Hot & Not Trend List 2009 From Klaus Van Den Berg

December 27, 2008
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AMSTERDAM, December 27 /PRNewswire/ –

– “In 2009 Humour Will be the Best Rumour Around the Trend”

The annual Hot & Not List of market researcher Klaus van den Berg is
released. Since the early 1990s he has been studying consumers, costumers,
trendsetters and stakeholders for companies, governments, NGOs and charities.
To answer media requests about the new trends for the coming year, he
publishes his independent trend list. The lists are based on analysis of
cutting-edge international lifestyle media. His ‘hots’ and ‘nots’ are
published worldwide. International broadcasters interviewed him about it.

Van den Berg: “In good times and in bad, new trends are always a hot
conversation piece. Next year the coolest charts will be the financial
listings and economic overviews. Because people will act more aware, critical
and cautious in all aspects of their consumer lives, trends will be cooled
down accordingly. Next year’s trends will be less in your face and more
‘tongue-in-cheek’, if not to say ‘tongue-in-chic’, than last year’s. Forget
glamour. In 2009 humour will be the best rumour around the trend.”

    Website: http://www.klausvandenberg.com
    Copyright of this press release: Klaus van den Berg 2008, The Netherlands

    HOT 2009                    NOT 2009

    Kate Ryan                   Eurovision Song Contest

    Touch                       Scroll

    Big bags                    Back packs

    Sharp silhouettes           Mix & Match

    Back-to-the-Basic Life      Accessory Life

    Nigella Lawson              Desperate housewives

    Bargain hunters             Personal shoppers

    Toning down                 Showing off

    Salads                      Appetizers & desserts

    Jokes                       Critique

    Grey hair                   Coupe soleil

    Mono-tasking                Multi-tasking

    Grace Jones                 Studio 54 revivals

    Comedy                      Reality

    Greenland                   Iceland

    Penguins                    Teletubbies

    Sessilee Lopez              Wannabe model competitions

    Monopoly                    Roulette

    Beach wear                  Street wear

    Positive news               Negative news

    90s house music samples     80s electro music samples

    Meditation                  Mediation

    Vitamins                    Carbohydrates

    Coupe Stephanie de Monaco   Hair extensions

    Humour                      Glamour

SOURCE Klaus van den Berg B.V.


Source: newswire