• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Released: Hot & Not Trend List 2009 From Klaus Van Den Berg

Posted on: Saturday, 27 December 2008, 02:00 CST

AMSTERDAM, December 27 /PRNewswire/ --

- "In 2009 Humour Will be the Best Rumour Around the Trend"

The annual Hot & Not List of market researcher Klaus van den Berg is released. Since the early 1990s he has been studying consumers, costumers, trendsetters and stakeholders for companies, governments, NGOs and charities. To answer media requests about the new trends for the coming year, he publishes his independent trend list. The lists are based on analysis of cutting-edge international lifestyle media. His 'hots' and 'nots' are published worldwide. International broadcasters interviewed him about it.

Van den Berg: "In good times and in bad, new trends are always a hot conversation piece. Next year the coolest charts will be the financial listings and economic overviews. Because people will act more aware, critical and cautious in all aspects of their consumer lives, trends will be cooled down accordingly. Next year's trends will be less in your face and more 'tongue-in-cheek', if not to say 'tongue-in-chic', than last year's. Forget glamour. In 2009 humour will be the best rumour around the trend."

SOURCE Klaus van den Berg B.V.

Source: PR Newswire

More News in this Category