Bayer Advanced(TM) Garden of Oz Rose Parade(R) Float Wins Ninth Consecutive Trophy for Its Salute to the 70th Anniversary of The Wizard of Oz(TM) Movie

RESEARCH TRIANGLE PARK, N.C., and PASADENA, Calif., Jan. 1 /PRNewswire/ –
RTP-based Bayer Advanced won its ninth consecutive Rose Parade trophy with its
Garden of Oz float during the January 1, 2009, Rose Parade. Bayer Advanced
makes consumer rose care products that make it easy to grow Rose
Parade-quality roses in your own backyard.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20090101/LATH011-a)
    (Photo: http://www.newscom.com/cgi-bin/prnh/20090101/LATH011-b)

Bayer Advanced Float Wins Fantasy Trophy

Tournament of Roses judges awarded the Bayer Advanced float the Fantasy
Trophy for most outstanding display of fantasy and imagination. Bayer
Advanced is a three-time winner of the Fantasy Trophy.

“It’s an honor to be recognized with our ninth consecutive trophy for the
Bayer Advanced Garden of Oz Rose Parade float,” says Mark Schneid, head of
marketing for Bayer Advanced. “The Garden of Oz is symbolic of the type of
wishes Bayer Advanced grants: Rose Parade-quality roses in your own backyard.”

The theme for the 120th Rose Parade was Hats off to Entertainment. Bayer
Advanced and Pasadena-based Phoenix Decorating, the largest Rose Parade float
builder, created the float that salutes one of the most entertaining and
popular movies of all time: The Wizard of Oz, which was released in 1939. The
American Film Institute considers it one of America’s 10 greatest films.
Warner Bros. has launched a 70th anniversary celebration.

    Key Features of the Bayer Advanced Garden of Oz Float

    -- Sculpted characters including the Scarecrow, Tin Man, Cowardly Lion and
       Professor Marvel (a.k.a. The Wizard of Oz).
    -- The float features more than 12,000 roses, including one that traveled
       Over the Rainbow on NASA's space shuttle. NASA Astronaut Rex Walheim
       took the rose into space on the shuttle Atlantis in February 2008.  The
       rose traveled more than five million miles on the shuttle. Rex's
       brother, Bayer Advanced Garden Expert Lance Walheim selected the rose
       from the Bayer Advanced-sponsored Wrigley Gardens in Pasadena and
       prepared it for launch.
    -- The world debut of the Pink Promise rose -- one of the 2009 All-America
       Rose Selections(TM)
    -- Two riders: Dorothy and Glinda, the Good Witch.
    -- A rotating giant rose in front of Professor Marvel's crystal ball. The
       Tin Man's hat releases steam.
    -- Yellow roses were used to make the Yellow Brick Road on the Bayer
       Advanced Garden of Oz float.

Bayer Advanced Rose Parade Trophies

All Bayer Advanced Rose Parade floats have received Tournament of Roses
trophies. Each float, including the Bayer Advanced Garden of Oz, was designed
by Phoenix Decorating’s Michelle Lofthouse.

    -- 2009, 2004 and 2001: Fantasy Trophy for the most outstanding display of
       fantasy and imagination
    -- 2008, 2007, 2006 and 2002: Queen's Trophy for the best use of roses
    -- 2005: President's Trophy for the most effective use and presentation of
       flowers
    -- 2003: Animation Trophy for the best animation and motion

About Bayer Advanced

Bayer Advanced rose care products are the Exclusive Rose Care Products of
the Tournament of Roses. Bayer Advanced is the presenting sponsor of the Rose
Parade float decorating centers and the Post Parade Showcase of Floats in
Pasadena, January 1-3, 2009. In addition, Bayer Advanced rose care products
are used on the 2,000 rose bushes in the Wrigley Gardens near the Tournament
of Roses Association headquarters.

Bayer Advanced is one of the fastest-growing national lawn and garden
brands in the United States. It is a business group of Bayer CropScience LP,
one of the world’ s top research-based crop protection companies, with more
than 100 years of experience. Bayer Advanced and Bayer CropScience LP are part
of the Bayer AG family, a Fortune Global 500 company. Members of the Bayer AG
family make such well-known brands as Bayer Aspirin, Aleve(R) and
Alka-Seltzer(R). Research Triangle Park, N.C., is the business headquarters of
Bayer CropScience LP. Kansas City, Mo., is Bayer CropScience LP’s core
technology center. The global headquarters of Bayer CropScience, AG is located
in Monheim, Germany.

Bayer Advanced products deliver Better Science. Better Results.(R) They
are available in major garden retailers and independent garden shops across
the United States. Bayer Advanced products provide innovative delivery methods
that conserve water and ensure our highly effective active ingredients reach
targeted plants with maximum efficiency while striving to balance
environmental impact. Bayer Advanced will refund your purchase price if you
are not completely satisfied. Always read and follow label instructions. You
can learn more by visiting http://www.bayeradvanced.com or by calling
1-877-BAYERAG.

Bayer, the Bayer Cross, Bayer Advanced, Better Science. Better Results,
Aleve and Alka-Seltzer are trademarks of Bayer. Rose Parade and Tournament of
Roses are trademarks of Pasadena Tournament of Roses Association. All-America
Rose Selections is a trademark of All-America Rose Selections, Inc. The Wizard
of Oz and all related characters and elements are trademarks of and (C) Turner
Entertainment Co. and Warner Bros. Entertainment, Inc.

SOURCE Bayer Advanced