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Bayer Advanced(TM) Garden of Oz Rose Parade(R) Float Wins Ninth Consecutive Trophy for Its Salute to the 70th Anniversary of The Wizard of Oz(TM) Movie

Posted on: Thursday, 1 January 2009, 14:55 CST

RESEARCH TRIANGLE PARK, N.C., and PASADENA, Calif., Jan. 1 /PRNewswire/ -- RTP-based Bayer Advanced won its ninth consecutive Rose Parade trophy with its Garden of Oz float during the January 1, 2009, Rose Parade. Bayer Advanced makes consumer rose care products that make it easy to grow Rose Parade-quality roses in your own backyard.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090101/LATH011-a) (Photo: http://www.newscom.com/cgi-bin/prnh/20090101/LATH011-b)

Bayer Advanced Float Wins Fantasy Trophy

Tournament of Roses judges awarded the Bayer Advanced float the Fantasy Trophy for most outstanding display of fantasy and imagination. Bayer Advanced is a three-time winner of the Fantasy Trophy.

"It's an honor to be recognized with our ninth consecutive trophy for the Bayer Advanced Garden of Oz Rose Parade float," says Mark Schneid, head of marketing for Bayer Advanced. "The Garden of Oz is symbolic of the type of wishes Bayer Advanced grants: Rose Parade-quality roses in your own backyard."

The theme for the 120th Rose Parade was Hats off to Entertainment. Bayer Advanced and Pasadena-based Phoenix Decorating, the largest Rose Parade float builder, created the float that salutes one of the most entertaining and popular movies of all time: The Wizard of Oz, which was released in 1939. The American Film Institute considers it one of America's 10 greatest films. Warner Bros. has launched a 70th anniversary celebration.

Key Features of the Bayer Advanced Garden of Oz Float -- Sculpted characters including the Scarecrow, Tin Man, Cowardly Lion and Professor Marvel (a.k.a. The Wizard of Oz). -- The float features more than 12,000 roses, including one that traveled Over the Rainbow on NASA's space shuttle. NASA Astronaut Rex Walheim took the rose into space on the shuttle Atlantis in February 2008. The rose traveled more than five million miles on the shuttle. Rex's brother, Bayer Advanced Garden Expert Lance Walheim selected the rose from the Bayer Advanced-sponsored Wrigley Gardens in Pasadena and prepared it for launch. -- The world debut of the Pink Promise rose -- one of the 2009 All-America Rose Selections(TM) -- Two riders: Dorothy and Glinda, the Good Witch. -- A rotating giant rose in front of Professor Marvel's crystal ball. The Tin Man's hat releases steam. -- Yellow roses were used to make the Yellow Brick Road on the Bayer Advanced Garden of Oz float.

Bayer Advanced Rose Parade Trophies

All Bayer Advanced Rose Parade floats have received Tournament of Roses trophies. Each float, including the Bayer Advanced Garden of Oz, was designed by Phoenix Decorating's Michelle Lofthouse.

-- 2009, 2004 and 2001: Fantasy Trophy for the most outstanding display of fantasy and imagination -- 2008, 2007, 2006 and 2002: Queen's Trophy for the best use of roses -- 2005: President's Trophy for the most effective use and presentation of flowers -- 2003: Animation Trophy for the best animation and motion

About Bayer Advanced

Bayer Advanced rose care products are the Exclusive Rose Care Products of the Tournament of Roses. Bayer Advanced is the presenting sponsor of the Rose Parade float decorating centers and the Post Parade Showcase of Floats in Pasadena, January 1-3, 2009. In addition, Bayer Advanced rose care products are used on the 2,000 rose bushes in the Wrigley Gardens near the Tournament of Roses Association headquarters.

Bayer Advanced is one of the fastest-growing national lawn and garden brands in the United States. It is a business group of Bayer CropScience LP, one of the world' s top research-based crop protection companies, with more than 100 years of experience. Bayer Advanced and Bayer CropScience LP are part of the Bayer AG family, a Fortune Global 500 company. Members of the Bayer AG family make such well-known brands as Bayer Aspirin, Aleve(R) and Alka-Seltzer(R). Research Triangle Park, N.C., is the business headquarters of Bayer CropScience LP. Kansas City, Mo., is Bayer CropScience LP's core technology center. The global headquarters of Bayer CropScience, AG is located in Monheim, Germany.

Bayer Advanced products deliver Better Science. Better Results.(R) They are available in major garden retailers and independent garden shops across the United States. Bayer Advanced products provide innovative delivery methods that conserve water and ensure our highly effective active ingredients reach targeted plants with maximum efficiency while striving to balance environmental impact. Bayer Advanced will refund your purchase price if you are not completely satisfied. Always read and follow label instructions. You can learn more by visiting http://www.bayeradvanced.com or by calling 1-877-BAYERAG.

Bayer, the Bayer Cross, Bayer Advanced, Better Science. Better Results, Aleve and Alka-Seltzer are trademarks of Bayer. Rose Parade and Tournament of Roses are trademarks of Pasadena Tournament of Roses Association. All-America Rose Selections is a trademark of All-America Rose Selections, Inc. The Wizard of Oz and all related characters and elements are trademarks of and (C) Turner Entertainment Co. and Warner Bros. Entertainment, Inc.

SOURCE Bayer Advanced


Source: PR Newswire

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