Tournament of Roses(R) Announces First Ever Winner of the Viewers’ Choice Award

PASADENA, Calif., Jan. 2 /PRNewswire/ — The Tournament of Roses(R) via
the KTLA Morning News announced Cal Poly Universities as the winner of the
inaugural Viewers’ Choice Award. The float, themed “Seaside Amusement,” was
self built, and received 3,219 votes out of a total of 10,618 votes submitted.

“In the spirit of the 2009 Rose Parade(R), themed Hats Off to
Entertainment, the float submitted by Cal Poly Universities certainly
entertained audiences all around the country,” said Laura Farber, chairperson
of the Tournament of Roses Judging committee. “For a long time, we have
wanted to offer an interactive venue for Rose Parade fans, and are very glad
we were able to partner with KTLA to provide the Viewers’ Choice award for the
2009 Parade. We are thrilled with the overwhelming turnout of voters for this
first run and look forward to providing this opportunity for years to come.”

On January 1, 2009, more than 10,000 Parade fans visited
http://www.ktla.com/roseparade and cast their votes for the Viewers’ Choice
Award. At the site, they were able to view video of the Rose Parade, see the
floats again and catch the Parade in its entirety for the first time if they
missed it on television. Voting took place from 10:00 a.m. (PST) to 6:00 p.m.
(PST). The winner of the award was announced early this morning by Tournament
of Roses President Corky Conzonire, live from the Post Parade Showcase of
Floats via the KTLA Morning News.

The 120th Rose Parade, themed Hats Off to Entertainment, took place
Thursday, Jan. 1, 2009, at 8 a.m. (PST) and featured majestic floral floats,
high-stepping equestrian units and spirited marching bands showcasing the best
in entertainment. Following the Rose Parade, the 95th Rose Bowl Game presented
by Citi featured an exciting match-up between the Penn State Nittany Lions and
the USC Trojans, once again showcasing the best of collegiate football. For
additional information on the Tournament of Roses, please visit the official
website at http://www.tournamentofroses.com.

     CONTACT:
     PASADENA TOURNAMENT
     OF ROSES ASSOCIATION
     Vanessa Flores
     (323) 377-0017

SOURCE The Tournament of Roses