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Last updated on May 27, 2012 at 13:51 EDT

Adtegrity.com Launches New Service Dedicated to Protecting Client Brands

January 5, 2009
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GRAND RAPIDS, Mich., Jan. 5 /PRNewswire-FirstCall/ — Adtegrity.com
(Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in
Internet advertising networks and services, today announced the launch of a
new service: the Adtegrity.com Brand-Safe Network.

The Adtegrity.com Brand-Safe Network provides Adtegrity.com customers with
a comprehensive brand management package that offers several layers of core
protection to ensure their brand will be safely advertised and will not appear
next to questionable, adult or illegal material, websites or online
advertisements.

“Protecting the integrity of a brand is already hard enough. The last
thing a company or organization needs is its carefully cultivated brand
showing up online next to questionable or inappropriate material. When this
happens, it can cause irreparable damage,” said Adtegrity.com President and
CEO Scott Brew.

Adtegrity.com carefully screens every potential website publisher before
agreeing to post customer ads on its site. Additionally, Adtegrity.com
reviews every advertisement that runs on its network for content and quality.
Third-party ads and placements with multiple ads rotating through are accepted
only from trusted Adtegrity.com partners.

The Adtegrity.com Brand-Safe Network combines layers of automated scanning
and human verification to keep brands safe, while still providing customers
with fresh new options for visibility. Adtegrity.com’s staff members manually
scan every URL that requests an advertisement for theme and content. Approved
URLs are scanned on a continuous basis and checked for questionable content.
Adtegrity.com also incorporates malware scanning into all approved “brand-
safe” websites, giving customers the peace of mind knowing their brand isn’t
on an infected site and causing end-user problems.

“Transparency and online brand safety have become important issues as
businesses are continually becoming more sensitive about where and how their
dollars are being spent,” said Brew. “By launching our Brand-Safe Network,
Adtegrity.com continues to make good on our promise to provide customers with
the most cost-effective and responsible online advertising possible.”

For more information on the Adtegrity.com Brand Safe-Network, contact
Adtegrity.com at sales@adtegrity.com.

Adtegrity.com’s primary business is the delivery of interactive
advertising and marketing services. Since its founding in 1999, the Company
has established itself as a results-driven, customer-focused firm consistently
ranking among the top 10 online advertising networks in the world. Adtegrity
currently serves thousands of website clients and delivers billions of
advertising impressions each month to tens of millions of unique users. For
more information, visit http://www.adtegrity.com .

Forward-Looking Statements: This news release may include certain forward-
looking statements including, but not limited to, projections of revenue,
income or loss and capital expenditures, statements regarding future
operations, financing needs, plans relating to products or services of the
Company, assessments of materiality, predictions of future events and the
effects of pending and possible litigation, as well as assumptions relating to
the foregoing. In addition, when used in this discussion, the words
“anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,”
“should,” and variations thereof and similar expressions are intended to
identify forward-looking statements. Such forward-looking statements are
subject to various risks and uncertainties. Actual results could differ
materially from those currently anticipated due to a number of factors,
including but not limited to the Company’s ability to manage rapid growth as a
result of internal expansion and strategic acquisitions, the impact of
competitive products and pricing, product demand and market acceptance, new
product development, reliance on key strategic alliances, the regulatory
environment, fluctuations in operating results and other risks.

SOURCE Adtegrity.com


Source: newswire